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Member Benefits Take a Back Seat to Member Experiences

Smooth The Path

Many members feel a part of something bigger than themselves. When people share their member experience, I’m struck by how little they talk about their benefits. Value is necessary, but so is cultivating exceptional member experiences. Related: Behind the mask of the association.

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Debugging Your Members’ Experience

Smooth The Path

Members know when a poor user experience prevents them from engaging and will tell you if you ask them. When your metrics indicate there is a problem talk to members to find out what the source of the problem is. Related: The real value of the association for members.

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Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human. Who are the Stephanies in your Association?

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

Why long-time members are reluctant to leave your association. Engaging not new or long, but medium-time members with your association. The post Understand the Three Professional Stages to Improve Association Value appeared first on Smooth The Path.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Strengthen Your Association's Value Proposition with Engagement. This was well before the regulation went into effect – we knew we had to be proactive. We put together a GDPR program much faster because we saw it growing early.”. Reggie Henry, Chief Information and Engagement Officer, ASAE.

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