Remove Association Value Remove Member Experience Remove Organization
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Debugging Your Members’ Experience

Smooth The Path

Some associations are still offering solutions to the issues that members had ten, twenty, or forty years ago but, are not providing solutions to the critical challenges members are facing today. If you suspect that your association has a value gap start asking members what their most challenging professional problems are.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in. This engagement produces things like higher retention, increased member satisfaction, and a larger membership. And the inverse is true.

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

These career stages showed up for all professionals no matter what industries or professions they are in, no matter how big their organization, and no matter whether their organization is a for-profit or non-profit. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry.

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Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

From doctor’s offices to the grocery store, to ticket takers, to Girl Scout cookie sellers, most organizations and customer facing staff are more interested in the administrative transaction than they are with interacting with the customers. A very pleasant member experience can just be human.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

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Teach Your Members to Be Indispensable

Smooth The Path

Indispensable people understand the business behind the organization. They know their way around financial statements, they understand how their role boosts the organization’s top line, and they frequently champion ideas that will make or save money. Perhaps one way forward is to help your members become more indispensable.