Nimble AMS
DECEMBER 20, 2024
When was the last time your association evaluated its pricing strategy? Without routine pricing reviews, your association could be leaving profit, and member satisfaction, on the table. Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value.
Sequence Consulting
APRIL 1, 2022
Reading Time: 3 minutes How to Get Membership Pricing Right Ever wondered how to nail membership pricing? Think about “The Price is Right” game show. Prices matter, but they can be tricky to pin down. Likewise, association pricing often feels like a guessing game.
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Principled Innovation
MARCH 25, 2013
In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.
WBT Systems
MAY 9, 2017
In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.
Higher Logic
MAY 29, 2020
Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
Smooth The Path
SEPTEMBER 5, 2019
Cheap stuff at low prices that are not at all like their descriptions or pictures. Many associations have competitors who engage in spam or even scam-like practices. Evaluate your membership pricing; what does it signal? Every once in a while, I get a voicemail claiming to be from the IRS, or my credit card company, or a bank.
Sequence Consulting
MARCH 26, 2021
Reading Time: 3 minutes Make Your Membership An Offer They Can't Refuse Are your members finding your membership value proposition irresistible? Well, if you ask association members why they choose not to renew, you’ll find that two out of three of them point to a lack of perceived value for the price they pay.
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