Sequence Consulting

MARCH 26, 2021

This strategy helps to “fill the hopper” with potential future members who will eventually pay full dues. In fact, one large society saw a 15% increase in young professional membership within just one year after implementing this strategy.

Discount 72

Discount Cost Price Strategy 72

Smooth The Path

JANUARY 31, 2019

Association consulting services that help members get to a solution faster. Association agency services that help members with time-consuming media and content production. Or what about an association service that helps members connect with just the right member.

Innovation 74

Innovation Content Survey Strategy 74

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. You can never go back to seeing a single image.

Member Engagement 100

Member Engagement Newsletter Press Release Recruitment 100

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . Data D riven . Prescriptive .

How To 81

How To LMS Certificate Course 81

Smooth The Path

NOVEMBER 27, 2016

The product – is the thing you are trying to market. Most times the problem with our marketing is in the story and/or the product. Related: Storytelling is the new association marketing. It can be membership, the conference, a guide, a research report, a chapter meeting or a call for volunteers. Start here first.

Marketing 60

Marketing Social Media Products Innovation 60

Smooth The Path

SEPTEMBER 26, 2019

Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance. Some mentors and mentees went on to have productive relationships long past that season of the mentor program. Related: A new calculation leads to a better association strategy.

Guidelines 79

Guidelines Newsletter Video Tips 79

Associations Now

JULY 9, 2013

How to use employee input to develop more effective values statements. Also: why you should constantly rethink strategies to keep up with the transient economy. Most associations have values statements. Keep pace: If you feel like your association is lagging behind, it might be time to re-strategize.

Leadership 40

Leadership Review Price Strategy 40

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap.

Conference 40

Conference Certificate Education Discount 40

Smooth The Path

MARCH 2, 2017

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members.

Innovation 60

Innovation Process Project Tips 60

Off Stage

JANUARY 20, 2011

Did the local association need to better market the return-on-investment more effectively? Maybe, in fact, the product was simply over-priced. Maybe there just WASNT $431 in association value once the MLS incentive was removed from the equation. “Thats not true in the case of our association.

South Carolina 40

South Carolina North Carolina Metro Price 40

Slice-Works

JULY 10, 2014

How: that combines products, services, and experiences across many sectors. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. 5 strategies that only cost me time, effort and persistence. — Defining Your Association Value. Ad sales + Product sales = revenue.

Communications 28

Communications Marketing Conference Social Media 28

Associations Now

MAY 4, 2016

But positioning the two as alternatives isn’t productive. As my colleague Mark Athitakis pointed out Monday , associations ought to embrace all forms of research that get them closer to better decisions. “That one-to-three-year member, that member’s probably fairly new to construction. .

Member Research 40

Member Research Sample Industry Report 40

MemberClicks

FEBRUARY 13, 2025

Knowing which platforms your members use to follow your association allows you to optimize your communication strategy by focusing efforts on the most popular channels, enhancing member engagement and reach. Advocacy Survey Questions Advocacy efforts can be a key piece of an associations value to its members.

Survey 52

Survey Committee Education Resources 52

AssociationChat

SEPTEMBER 22, 2021

Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? So content is really important evaluating in the value proposition? How are you providing value through your content and has have those needs changed? Or have they changed?

How To 104

How To Content Examples Education 104

Reid All About it

FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. I’m happy to feature it as long as it’s not too product-centric. Stakeholder capitalism. More info/register.

Certificate 39

Certificate Education Process Leadership 39

.orgSource

MARCH 6, 2023

This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” The World Café is a strategy designed to deeply explore a series of topical questions. The association value proposition should be revised to meet the moment.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Smooth The Path

APRIL 23, 2017

fewer products, more experiences. Product is no longer king, the experience is. Related: Association trend watch: member experiences. You need to know your association’s value trigger point. Some of us are experimenting with: less owning, more renting (turning from CDs to Pandora). smaller homes, more time.

Member Experience 74

Member Experience Class Price Products 74

.orgSource

FEBRUARY 21, 2023

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. The objective is to arrive at actionable strategies for strengthening those relationships. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.

Revenue 88

Revenue Review Guidelines Education 88