Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. You can never go back to seeing a single image.

Member Engagement 100

Member Engagement Newsletter Press Release Recruiting 100

Smooth The Path

NOVEMBER 27, 2017

Often, associations report on what the average member is doing or the processes of most members. Likely this group of high achievers has goals, mindsets, processes, and strategies that are the cause of their success and are unique to them.

Innovation 74

Innovation Cost Process Strategy 74

Smooth The Path

OCTOBER 24, 2019

Asking members to attend an event, get certified, buy a research report, or volunteer initiates a trust exchange. The ask is often successful if the association has built up a reserve of trust and unsuccessful if the reserve of trust is depleted. A new calculation leads to a better association strategy.

Sample 68

Sample Member Experience Cost Tips 68

Smooth The Path

NOVEMBER 27, 2016

It can be membership, the conference, a guide, a research report, a chapter meeting or a call for volunteers. Related: Storytelling is the new association marketing. Member strategy, marketing and innovation are not… The post The Hidden Problems in Membership Marketing That Are Stopping You appeared first on Smooth The Path.

Marketing 60

Marketing Social Media Products Innovation 60

Smooth The Path

JANUARY 30, 2017

A staff member or association member calls them and invites them to join. To go to the conference or, to get a research report or, to get access to another benefit. As a former member of another industry association, they know the value associations can provide. Engage new members early to engage them for life!

Member Experience 60

Member Experience Conference Strategy Report 60

Smooth The Path

NOVEMBER 20, 2018

When there is a great conference, training program, research report, or other fantastic resource people talk. In most industries or professions people know each other. Peers meet each other and vendors and consultants are out there meeting everyone. But they do not sing praises when there is nothing to talk about.

Member Engagement 68

Member Engagement Conference Resources Report 68

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. 61% of learning expenses are spent internally. 11% of learning spend is on tuition reimbursement.

Conference 40

Conference Certificate Education Discount 40

Association Adviser

SEPTEMBER 24, 2013

Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology. This will give a great overview of what others are doing.

Technology 60

Technology Social Media Press Release Maryland 60

Associations Now

MAY 4, 2016

Job one was getting foundational data about CFMA’s members into useful reports—demographics, company size and type, and retention rates among different member segments—most of which he built himself. Verbanic says the feedback gained from those conversations was crucial to plotting forward steps for the organization.

Member Research 40

Member Research Sample Industry Report 40

MemberClicks

FEBRUARY 13, 2025

Knowing which platforms your members use to follow your association allows you to optimize your communication strategy by focusing efforts on the most popular channels, enhancing member engagement and reach. Advocacy Survey Questions Advocacy efforts can be a key piece of an associations value to its members.

Survey 52

Survey Committee Education Resources 52

AssociationChat

SEPTEMBER 22, 2021

Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? Thank you, Bruce Bruce, who said the association value prop can be aggregating content for all sources, and the context of the associations mission and needs of its members.

How To 104

How To Content Examples Education 104

Reid All About it

FEBRUARY 24, 2023

The weekly list of free educational events and resources for the association community… Professional development and membership. After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members.

Certificate 39

Certificate Education Process Leadership 39