Smooth The Path

MARCH 19, 2019

Perhaps the safer strategy is to consider free sampling rather than free membership. Similar to cheese on a tray at the deli, here are some ways associations can sample their benefits for prospective members to try and then hopefully buy. Sample Content. How Not to Sample. Treat the Decision-Maker.

Sample 79

Sample Content Strategy Newsletter 79

Smooth The Path

FEBRUARY 27, 2018

An online summit just might be the way to get a conference-like value to your members. Sample an online summit by signing up for one happening in our industry. And Association Success is gearing up for SURGE Spring 2018. They are figuring out how to help attendees get answers for their niche problems.

Innovation 92

Innovation Sample Conference Technology 92

Smooth The Path

OCTOBER 24, 2019

There are so many things that build members’ trust in an association. It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article.

Sample 68

Sample Member Experience Cost Tips 68

Membership Marketing

MAY 4, 2016

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.

Sample 40

Sample Recruitment Recruiting Discount 40

Associations Now

MAY 4, 2016

Given a diverse sample of members—which, importantly, could only be assembled after Verbanic’s efforts to generate clear member reports—Kaiser conducted 45-minute interviews with 15 separate CFMA members. “That one-to-three-year member, that member’s probably fairly new to construction.

Member Research 40

Member Research Sample Industry Report 40