Higher Logic

MAY 13, 2020

Strengthen Your Association's Value Proposition with Engagement. Engagement tools can help you show how valuable your association membership truly is. If you have any of these organizational problems, get started by planning your engagement strategy around engagement tools.

Tools 296

Tools Communications Email Marketing Recruitment 296

Associations Now

DECEMBER 18, 2018

“By running an assessment, you can have a better idea of which members are a sure bet in sticking around, and which may need more attention from your association to reel them back in,” Hopkins says. The post Daily Buzz: 2019 Renewal Strategies appeared first on Associations Now. What will the digital workplace look like in 2019?

Strategy 72

Strategy Process Tips Association Value 72

Smooth The Path

FEBRUARY 12, 2019

You can significantly increase member engagement with a Member Engagement Strategy. The Member Engagement Strategy is a research-backed process that delivers a customized roadmap for member engagement that busy staff can implement and members love. The post Do You Need a Member Engagement Strategy? Are you interested?

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Smooth The Path

AUGUST 22, 2019

But the strategy they ended up with was mismatched to the problem they were trying to solve. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members. There are many strategies that sound like a good idea. Tools for all the influencing you need to do.

Strategy 68

Strategy Member Engagement Tools Examples 68

WBT Systems

MAY 9, 2017

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

Revenue 231

Revenue Certificate Learning Management System Course 231

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

YourMembership

JUNE 5, 2015

Are you tracking and rewarding what the association values or what the 
members value? How closely do your programs, products, and services align with the way members perceive value, learn, and interact with each other? If you have some ideas or strategies you would like to share, drop me a line.

Member Engagement 150

Member Engagement Philadelphia Committee Leadership 150

CMA Solutions

SEPTEMBER 5, 2024

To tackle these challenges, associations need to get creative with their offerings and really connect with both current and potential members to show off their value. A well-crafted growth strategy is crucial for expanding association membership and ensuring the long-term sustainability and impact of your organization.

Recruitment 45

Recruitment Recruiting Strategy New Jersey 45

SCD Group

OCTOBER 23, 2012

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. Those attending last week’s St.

St. Louis 40

St. Louis Leadership Association Value Content 40

Smooth The Path

JANUARY 3, 2019

They get knowledge and connections through the association. How about strategies to think about and tactics to try? How do members feel when they have had a positive interaction because of the association? Try this exercise because the value your members receive is somewhere near the end of this list.

Association Value 74

Association Value Conference Strategy Communications 74

Nimble AMS

FEBRUARY 15, 2024

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!

LMS 140

LMS Missouri Software Innovation 140

Smooth The Path

MARCH 19, 2019

Free membership might be a big win, or it can be a potentially risky strategy that can anger members or devalue membership. For example, some associations have a tough time converting free first-year members to paying members because there is the expectation that membership is free. The real value of associations for members.

Sample 79

Sample Newsletter Content Strategy 79

Smooth The Path

NOVEMBER 6, 2016

And still could be better – when asked when did you realize the value of the association? This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. members could point to the exact event.

Case Study 104

Case Study Project Association Value Member Insights 104

Smooth The Path

MARCH 5, 2017

The book called, Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement and Retention explains why new members do not become engaged in the associations and how you can reverse this dynamic in your association. I just published a new e-book with solutions for how to do exactly that.

Member Experience 95

Member Experience Communications Strategy Association Value 95

Reid All About it

SEPTEMBER 27, 2019

Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting. Association Value Prop Remix & Laying the Track for Member Persona Creation. Learn how you can redefine your value propositions to better inform messaging and offerings for current and prospective members. More info/register. Host: ReviewMyAMS.

DC 34

DC New York Washington Review 34

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. You can never go back to seeing a single image.

Newsletter 100

Newsletter Press Release Member Engagement Recruitment 100

Smooth The Path

MAY 7, 2017

It is our understanding of them that guides the organization’s strategy. There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

OCTOBER 3, 2019

It may be true that your association is sending members too many email messages, but, it is unlikely that new members are getting too many email messages from your association. Related: Association email is dying. 6 Strategies for email effectiveness. How to improve email engagement at your association.

Marketing 97

Marketing Content Strategy Email Marketing 97

Association Freak

MARCH 26, 2021

This strategy helps to “fill the hopper” with potential future members who will eventually pay full dues. In fact, one large society saw a 15% increase in young professional membership within just one year after implementing this strategy.

Discount 72

Discount Price Cost Strategy 72

Smooth The Path

JANUARY 31, 2019

Association agency services that help members with time-consuming media and content production. Or what about an association service that helps members connect with just the right member. Perhaps what your strategy, marketing, and innovation needs is a focus on how the association can save members’ time.

Innovation 74

Innovation Content Survey Strategy 74

Smooth The Path

NOVEMBER 27, 2017

Likely this group of high achievers has goals, mindsets, processes, and strategies that are the cause of their success and are unique to them. How about if we find our most innovative members, our most successful members and find out what they are doing?

Innovation 74

Innovation Cost Process Strategy 74

AMR Management Services

APRIL 2, 2013

He needs to determine the association's value proposition and make it relevant to a new generation of enthusiasts. In the association business in many instances walking away from activities, slaughtering sacred cows and making wholesale change is the only way for an organization to move forward. He needs change.

Social Media 64

Social Media Recruitment Recruiting System 64

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

Innovation 74

Innovation Member Insights Member Experience Recruitment 74

Smooth The Path

NOVEMBER 17, 2020

Right now, some associations are overreacting. The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Brains go haywire in a crisis. Some people overreact, and some people underreact.

Leadership 148

Leadership Team Industry Member Experience 148

Smooth The Path

JANUARY 21, 2021

What if you could wrap your members in a big, cozy virtual hug during every virtual event? What if you could set the stage for a member and attendee culture that was curious, generous, and kind? What if you could enable thousands of meaningful connections all online?

Team 148

Team Tools Industry Committee 148

Smooth The Path

OCTOBER 13, 2020

Unless you work for a kayak seller, or a flour producer, or a toilet paper manufacturer, you are probably wondering how stable your livelihood is. Finances and job stability are many people’s number one worries right now.

Project 146

Project Innovation Industry Marketing 146

Smooth The Path

MARCH 28, 2019

There is so much more we can be doing outside of the confines of what associations usually do. The world needs saving, and associations are in the perfect place to do just that. Improve association value with soft skill training. What are associations really selling? appeared first on Smooth The Path.

Member Experience 74

Member Experience Communications Association Value Industry 74

Smooth The Path

APRIL 23, 2017

If the answers to these questions highlight some gaps between where you are now and where you want to be, find more ideas in this new e-book just for associations: Fueling Exceptional New Member Experiences: Strategies for Onboarding, Engagement, and Retention. Related: Association trend watch: member experiences.

Member Experience 74

Member Experience Class Price Products 74

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . Data D riven .

How To 81

How To LMS Certificate Course 81

Smooth The Path

JANUARY 30, 2017

In this just published e-book, Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention learn how to engage them early with practical strategies from other successful associations. Related posts: Association trend watch: member experiences.

Member Experience 60

Member Experience Conference Strategy Report 60

Smooth The Path

JANUARY 4, 2018

This big idea is, perhaps, the most overlooked but biggest opportunity in our associations. Make sure you have an Association Value Trigger Point. We need to learn much more about our newest members’ experiences. Focus on the first 3 days to 3 weeks. Implement an onboarding program , they work!

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Smooth The Path

SEPTEMBER 26, 2019

Related: A new calculation leads to a better association strategy. Improve your association’s value with reverse mentoring or co-mentoring. When members say “mentor,” perhaps they need a mentor, or maybe they need a sponsor or teacher. Improve your member’s experience with curated networking.

Guidelines 79

Guidelines Newsletter Video Tips 79

Smooth The Path

JUNE 6, 2019

Improve association value with soft skill training. Influencing also works when you are trusted, patient, and consistent. Which tool works best for the influencing you need to do today? More on influence: Member expectations profoundly impact their experience. Two methods to motivate members.

Tools 60

Tools Association Value Industry Communications 60

Smooth The Path

OCTOBER 24, 2019

A new calculation leads to a better association strategy. Associations do not sell snake oil. The post Navigating Each Association’s Two-Way Trust Street appeared first on Smooth The Path. Tip the ration of trust in favor of trust-building activities.

Sample 68

Sample Member Experience Cost Tips 68

.orgSource

FEBRUARY 21, 2023

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. The objective is to arrive at actionable strategies for strengthening those relationships. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

NOVEMBER 27, 2016

Related: Storytelling is the new association marketing. Member strategy, marketing and innovation are not… The post The Hidden Problems in Membership Marketing That Are Stopping You appeared first on Smooth The Path. Most times the problem with our marketing is in the story and/or the product. Start here first.

Marketing 60

Marketing Social Media Products Innovation 60

Smooth The Path

MARCH 11, 2021

There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.” Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years.

Member Research 113

Member Research Industry Cost Conference 113