This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Recently, we had the pleasure of hosting Sonya Pittman Guthrie and Jennifer Rowell, co-owners of Up10 Solutions , on one of our monthly webinars. If you missed their webinar, AssociationValue Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here.
One of the best ways to engage members early is by ensuring they have contact with your Association’sValue Trigger Point. How do you identify your Association’sValue Trigger Point? Many times staff don’t know if their association has an AssociationValue Trigger Point (AVTP) or what it might be.
One of the most popular and effective forms of online education are webinars. If you decide to host webinars, consider the following: Attendance: Some associations encourage membership signups by restricting webinars to members alone, while most open up registration to anyone interested in attending.
Quick hits before we get to next week’s free webinars: Watch out for this Amazon phishing scam hitting inboxes now. The basics of programmatic advertising for associations (Laura Taylor, Naylor’s Association Adviser ). If you have any free webinars or events coming up, please send me the link. Stu Sjouwerman, KnowBe4 ).
and Elizabeth Weaver Engel, MA, CAE, addressed this in their recently published whitepaper Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , which was the subject of our most recent Thought Leadership Series webinar and Ask the Thought Leader Episode. Anna Caraveli, PhD. at the committee level.
Send a personalized welcome package with an overview of your associations offerings, benefits and exclusive resources to help them get started. Hosting an orientation webinar is another effective way to introduce your associations mission, events and member benefits. They also foster targeted engagement on key topics.
If you want to learn how some of the most successful organizations are rapidly building a younger membership base, please join my free webinar on “What You Need to Know to Attract & Engage Young Members,” on Nov 13 at 2 p.m. I hope to see you there! Related: How new members are prompted to engage.
It is the one product, service, event or interaction that most members identified as the event when they realized the value of their membership. Not every association’s AVTP is the same. Does your association have an AVTP? Related: Top questions asked about the AssociationValue Trigger Point Concept.
O ur webinar – 6 Tips for Improving the Member Digital Experien ce – with Refactored ’s Chief Strategist Rob Bean address es this exact problem. Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. .
Take care to implement this feedback to show how your associationvalues all your stakeholders. “As As an association leader, you don’t know what you don’t know. Watch our free on-demand webinar: “How to super charge your use of membership data with dashboards” and don’t miss the case study !
One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. They don’t sign up for webinars. They don’t read the emails. They don’t log in to the website. You may be surprised to learn this super frustrating for new members as well.
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. But without collecting and leveraging data, quantifying the expected return on investment (ROI) for membership is an arduous project. .
Some associations have far more early engagers than others, and these early engagers tended to engage with the same benefit. Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit.
You can have a full-blown conference, then extend its reach by offering sessions, content and pre-recorded webinars on a rolling basis. You deliver on your key associationvalues—and get members in the habit of connecting with you more often. That extension allows more visits and more opportunities for members to engage.
21st Century Open Houses for Associations: If an open house isn’t practical for you, consider deploying one of the many ways we have to gather large groups of people in the 21 st century: Why not throw a simple association open house and invite all members and professional contacts to reconnect for 2017?
Books, blogs, podcasts, webinars, online training. While many webinars are free and don’t require travel, because they are on our own computers we can easily be lured away by intrusions and distractions. Online training, books and webinars are easy to slide to the back of the pile. What is a conference’s competition?
Long-time members can mentor from the stage, in panels, on the online community, in articles they write, on webinars, and during roundtables. When members use the term mentor in this sense, they are not necessarily talking about one on one relationships, so the formats for mentoring are nearly limitless. To Sponsor.
By tapping into digital marketing magic , associations can totally rev up their recruitment game, streamline their operations and skyrocket membership with clever, efficient strategies. Host Engaging Events and Webinars Events and webinars are fantastic for drawing in new members.
As amazing as your member benefits and associationvalues are, membership dues can be a roadblock for potential members. Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media. one option is to educate potential members on employer-paid membership dues.
But especially over the past year and a half, I think that the topic of the value proposition, what kind of value you are providing to your members and to your stakeholders, has become something that has become even more important, right. I’m going to approach this discussion as a sort of discussion, less than a webinar.
Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Fri 2/24 at 8 a.m.* – Black Association Executives Networking Breakfast (Tysons Corner VA) Location: Tysons Corner VA. More info/register. More info/register.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content