Austin Houston Marketing 
Event Industry News
JULY 14, 2022
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
Event Industry News
JULY 14, 2022
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
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Associations Now
MARCH 2, 2016
The CVBs of Dallas, Houston, and Austin already made this transition and have been able to grow their budgets by double digits, Matej said. Increased marketing efforts will also give vendors greater visibility. CVBs are responsible for bringing tourism and business to cities and providing event planners with local services.
Nonprofit Marketing Guide
APRIL 25, 2016
Jennifer Starkey is the Associate Director of Public Relations within the Global Marketing and Communications unit of Webster University. Prior to working in public relations, she worked as a television news producer in central Missouri before working as a producer at a 24-hour cable news network in Austin, Texas.
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