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Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist. Exhibitors.
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.
From content creation to hosting and marketing, Matchbox Virtual Media can help your organization move into the virtual world without losing any community engagement from either the attendees or the speakers. Matchbox Virtual Media. Contact for pricing. CommPartners. Contact for pricing.
But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –
Additional features include: Fundraising/CRM, Accounting Software, Web Hosting, and Learning Management System (LMS). Headquartered in Austin, TX with other locations in Chicago, IL, Maitland, FL, McLean, VA, Atlanta, GA, Boston, MA. Petersburg, FL with offices in Groton, CT, Austin, TX, Lombard, IL, UK, Philippines.
Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?
WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Austin Kleon ). Bill Cushard, Director of Marketing, ServiceRocket. Career Contessa ).
They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: UST Education Speaker: Austin Campbell, Manufacturing Analyst, The Liggett Group Wed 3/29 at 2 p.m. Association staff retention. More info/register. 1 CAE credit. 1 CAE credit.
It’s a good start, for sure, but you know your market segments best. Chase Brunson, CLE, Sections & Events Manager, Austin Bar Association. Rory Archibald, Associations, Sectors & Marketing, VisitScotland. Presenters: Bob Vaez, founder & CEO, and Thorben Grosser, VP of Product Marketing, EventMobi.
Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.
Tirza Austin believes mentoring is “not a year-long, one-on-one relationship.” Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association.
You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Austin Kleon ). Presenter: Mark Bornstein, VP of Content Marketing, ON24. Bruce MacMillan, Chief Marketing Officer, PCMA’. (Joni Taisey, WorkCast ). How to create a better distribution plan to get your content seen. Host: ON24.
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