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Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Also, fun fact - Jackie identifies as a One-Percenter for the Pittsburgh Steelers, so she created a community for fanatics like her.who also live in Austin, Texas. (For example: Lady Gaga’s Little Monster community, now an app , or the Mini Cooper community.). A bold move in the home state of “America’s Team,” but she found her people!
McConaughey is somewhat of a favorite son here in Austin, where he attended the University of Texas, got his start in films with the locally shot movie, “Dazed and Confused”, and built a colorful reputation with his unique and carefree lifestyle at the Pecan Grove RV Park, located near the epicenter of the Keep Austin Weird movement.
A few quick hits before we get to this week’s list of free webinars: The real value of associations for members is not what you might expect, but it’s priceless. Austin Kleon ). A Balanced Approach to MemberEngagement: How to Keep Members’ Attention Through Your Association Communications. 1 CAE credit.
Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services. – Association Planner Summit.
Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. – Industry Trends: Why Associations are Adopting Marketing Automation. More info/register. *All Tue 2/14 at 1 p.m.
– Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs.
But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.
The YMCA of Austin, Texas, boosted by the tech savvy of its hometown, has learned to embrace the use of big data in its day-to-day work. James Finck, president and CEO of the YMCA of Austin, believes that his organization could soon serve as the prime example of how nonprofits can benefit from embracing big data.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.
WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Austin Kleon ). Bill Cushard, Director of Marketing, ServiceRocket. Career Contessa ).
Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.
Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Explore design elements and inspirations to build engaging shows for your clients. Presenter: Austin Johnston, owner of AKJohnston Group. Presenter: Kathy Cohen, Head of Marketing, EverThere.
Tirza Austin, Manager, Online Community, American Society of Civil Engineers. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Presenter: Tirrah Switzer, Senior Product Marketing Manager.
You juggle memberengagement, content development, tracking and measuring metrics - and that's just on Monday. Community management can be isolating - lots of you probably work as part of a larger marketing or communications team, but you're still the only community person on the team. You're busy. Invest in training.
Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Chase Brunson, CLE, Sections & Events Manager, Austin Bar Association. Hold Them or Fold Them: What’s Your Member Hand Telling You?
“There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A A lot of these innovations are coming out of startups, so we really had to refocus on members.
Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. High Conversion Rate: ◦ Engaging with your audience live, and.
Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. High Conversion Rate: ◦ Engaging with your audience live, and.
The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.
I saw a new commercial this week promoting same day delivery in Austin, TX on 28,000 items available exclusively to Amazon Prime customers. president of Integrated Marketing Solutions said, “Free shipping the same day is a total differentiator in the U.S., completely unique for those major markets where it is offered.
Host: Association Women Technology Champions Speakers: Danielle Duran Baron, Vice President, Marketing, Communications & Industry Relations, School Nutrition Association Jen Lewi, Founder & CEO, Design Your Next Step *All events are online at Eastern Standard Time unless otherwise noted. More info/register. 1 CMP credit. CAE credit.
The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% Johnson Experience Marketing. From renewed focus to the launch of ‘must-have’ member benefits and team-building strategies, learn how five associations are managing change and keeping their membersengaged.
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