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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100
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Association Brain Food: 6.21.24

Reid All About it

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register. to 4:30 p.m.

Arlington 264
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How to plan for your association’s digital transformation

Nimble AMS

Angel Baltimore, Technology Executive and Big Data Strategist of The National Apartment Association (NAA) , said digital transformation is “a systemic digital quest that leverages people, processes, and technology to modernize, innovate, and streamline an organization to achieve true transformation.”

Baltimore 102
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Association Brain Food Weekly: 2.7.20

Reid All About it

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Mac Campbell, CVP, Baltimore Convention Center. JR Raphael, Fast Company ).

Chicago 243
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Join Aptify at Netroots Nation 2024 to find the right union management software

Aptify

So, make sure you know about the latest software solutions on the market today. Join the Aptify team July 11 – 13, 2024 in Baltimore for Netroots Nation. Leadership Compliance: Fill all officer and executive board positions with capable leaders who unify as a team to foster stability and continuity. What is Netroots Nation?

Software 131
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Association Brain Food Weekly: 9.20.19

Reid All About it

If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor —and a little additional advice as well. Good eats: We spent several days in Baltimore this past week so I haven’t done much in the kitchen since last we met except refrigerator pasta.

DC 34
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What one chapter is doing to steer towards DE&I

Mariner Management

As with many chapters, the leadership of PRSA Maryland, which is based in Baltimore, has been looking for a path towards more diversity within its leadership and membership ranks for a while. The post What one chapter is doing to steer towards DE&I appeared first on Mariner Marketing & Management, LLC.