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One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Refresh less popular courses by offering a new component or bundled offline resource to create new blendedlearning offerings.
Students drive their own pace of completion through a program’s curricular courses or modules by demonstrating competencies through learning exercises, activities and engaging experiences. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market.
Students drive their own pace of completion through a program’s curricular courses or modules by demonstrating competencies through learning exercises, activities and engaging experiences. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market.
Raising the Bar: Using Certifications and Credentialing to Extend Your Reach. Offering a certification program through your LMS can formalize the relationship with the learner and create loyalty to your organization. Presenters: John Hunter, Content Marketing Manager, Cvent. Tue 3/5 at 1 p.m. 1 CAE credit. More info/register.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
If you’re interested in how much emphasis other organizations will put on areas ranging from blendedlearning to microlearning to combating downward price pressure, this is data you will find valuable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Mon 12/7 at 3:30 p.m.
With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? Because they know the LMS market, consultants have a good idea about what your budget will buy. How LMS Consultants Help with Selection.
Together with the project partner WBT Systems, Miele had set itself the task of implementing one enterprise LMS to serve the different countries and cater for the diverse infrastructures of the four business units, Sales/Marketing, Services, Human Resources, and IT, which have their own education and training programs in each location.
These may include: IT, Professional Development, HR, Membership, Finance, or Marketing. If keeping the planning in-house, some questions you may need to ask include: What type of education will you offer – conferences and seminars, blendedlearning, online courses, offline materials, or a mixture of all of these?
If your association’s learning management system (LMS) is only used by staff in the education department, you’re not taking full advantage of its potential. An LMS can do so much more than help you manage online courses, certification and accreditation programs, digital badges, and webinars. Take a blendedlearning approach.
Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn why it’s time to accept that using zero party data is the surefire way to build trust and confidence with your future brand ambassadors. . – 1 CAE credit. More info/register. More info/register.
With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – More info/register.
Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Certificates. How many certificate programs do you offer? Can they print/reprint their certificates?
Courses can range from a live presentation with a subject matter expert to a virtual simulation or scenario-based learning experience, a comprehensive multi-module and multi-assessment course, or even a course that ends with the learner walking away with a coveted certification. Marketing the new course? Subject Matter Experts.
Ask yourself: Does it offer Asynchronous, Synchronous and Blendedlearning programs? Does the LMS provide the ability to offer games, badges, completion certificates, etc.? If so, ask for a customizable interface that allows you to align the program with your organization’s branding and marketing. KEY FEATURES.
an online event similar to a traditional face-to-face conference, not just a single Webinar New or alternative approaches to credentialing , including certificate programs, microcredentials, and digital badges Aligning our offerings with specific career or job paths relevant to learners—e.g., This was first last year. Jeff & Celisa.
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Scenario-based learning exercises that require the learner make a choice based on a real world situation.
Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.
However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members. This could lead to a situation where your association’s learning business is seen as unreliable for members who are looking for the most up-to-date guidance.
New or alternative approaches to credentialing , including certificate programs, microcredentials, and digital badges. through a competency model, learning pathways, or targeted curricula. All the above is always important, but, in the context of the 2021 learning business landscape, it’s arguably even more important.
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blendedlearning and microlearning.
The best learning management software also includes live webinar tools, podcasts, and newsfeeds, as well as micro learning and blendedlearning options. Your members can tailor their educational experience by choosing eCourses with the material that works best for their learning style. Assessments.
Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Host: American Marketing Association. Virtual event planning template. 1 CMP credit.
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