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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. Demystifying Event Marketing. Host: Rogue Tulips LLC.
If you’re interested in how much emphasis other organizations will put on areas ranging from blendedlearning to microlearning to combating downward price pressure, this is data you will find valuable. Virtual conference design. He shares ideas to get you started with 2021 conference planning. – Association Planner Summit.
A good association LMS should have eCommerce capability, enabling you to create a revenue stream for your organization with full shopping cart support for multiple currencies, languages, tax, and payment options for selling content, webinars, conference registrations, and more.
This learning mix is the backbone of cohort programs, which are so popular right now. Blendedlearning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blendedlearning offerings to your association’s portfolio. Maybe It’s Your Marketing.
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. CMP credit.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
Build learning habits or design a personal learning journey. Get the most out of a conference. Recorded videos from conference sessions and on-demand webinars. Take a blendedlearning approach. 10- Enhance the conference experience. Receive information relevant to their interests. Meet other members.
But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.)
But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.)
With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? Because they know the LMS market, consultants have a good idea about what your budget will buy. How LMS Consultants Help with Selection.
They’re the thought leaders who share their wisdom and advice on their company blog, host webinars, speak at conferences, or participate in online communities. They understand the value of a consultative sales approach bolstered by content marketing. Be an online host for a livestreaming conference or other in-person educational event.
At a session during the ASAE Technology conference, Tobin , Gretchen , Rhea , and Trevor (first name basis here) had us do a personality exercise based on our intuitive connection with one of four shapes. Cvent and Edelman Insights surveyed 3,000 attendees of professional conferences. Donna Kastner, founder, Retirepreneur.com.
Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.
With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
These may include: IT, Professional Development, HR, Membership, Finance, or Marketing. If keeping the planning in-house, some questions you may need to ask include: What type of education will you offer – conferences and seminars, blendedlearning, online courses, offline materials, or a mixture of all of these?
Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The solution: “fewer, shorter, more interactive online meetings.” Gen Z careers.
Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more.
In 2021, many organizations changed in-person conferences or seminars or courses to virtual, and some did it for the very first time, which means they added a new format to their portfolio of offerings. We see COVID’s impact in the growth here and the growing prevalence of blendedlearning. This was first last year.
Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. F2F or blendedlearning offerings. Repurposed content. is archived for later access online?
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Scenario-based learning exercises that require the learner make a choice based on a real world situation.
For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Individual’s interests, past activity, experience, goals, and learning styles.
In 2020, many organizations changed in-person conferences to virtual, and some did it for the first time this year—which means they added a new format to their portfolio of offerings. Creation of social or peer-to-peer learning experiences. Use of virtual conferences —i.e., What we find more surprising is that only 14.5
Education programming with learning outcomes that directly support organizational goals. Solid evaluation and measurement of learning outcomes and attendees’ needs. Blendedlearning (both face to face and online) programs and user friendly technology platforms. McIlvaine, Human Resource Executive, January/February 2013.
He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Are they using your online learning platform?
However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members. This could lead to a situation where your association’s learning business is seen as unreliable for members who are looking for the most up-to-date guidance.
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blendedlearning and microlearning.
Inspired by a Reggie Henry conference quote, WBT Systems encourages associations to adopt an active listening mindset. They explain how to start listening to what your data tells you and what you might learn from it. Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well.
Learn about the American Academy of Family Physicians’ new blendedlearning format option, and how to incorporate it into your educational programming. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Digital Marketing: Research. 1 CMP credit. More info/register.
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