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. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.
With 92% of users rating four or five stars, Higher Logic Online Community has the largest market presence and highest customer satisfaction rating among products in Online Community Management. 94% of users believe the product is headed in the right direction, and 89% of users said they would recommend Higher Logic Online Community.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.
Refresh less popular courses by offering a new component or bundled offline resource to create new blendedlearning offerings. Course teasers, where you give the learner access the first few pages of the content, can be very effective as a marketing tool to encourage purchases.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
If you’re interested in how much emphasis other organizations will put on areas ranging from blendedlearning to microlearning to combating downward price pressure, this is data you will find valuable. Join us for our final event of the year and learn how 2021 will shape up. Innovative Event Marketing Strategies for 2021.
This learning mix is the backbone of cohort programs, which are so popular right now. Blendedlearning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blendedlearning offerings to your association’s portfolio. Maybe It’s Your Marketing.
Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Offer blendedlearning environments. But associations should move quickly, while the landscape is changing, Engel said. “We
Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Offer blendedlearning environments. But associations should move quickly, while the landscape is changing, Engel said. “We
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.
With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? Because they know the LMS market, consultants have a good idea about what your budget will buy. How LMS Consultants Help with Selection.
The best learning management software also includes live webinar tools, podcasts, and newsfeeds, as well as micro learning and blendedlearning options. Your members can tailor their educational experience by choosing eCourses with the material that works best for their learning style.
Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn why it’s time to accept that using zero party data is the surefire way to build trust and confidence with your future brand ambassadors. . – 1 CAE credit. More info/register. More info/register.
Conversely, those individuals and organizations with a much more traditional approach to education (think: keynote speaker and a series of lecture-style breakout sessions that follow a similar schedule from year to year), are struggling to compete/demonstrate value in a market that is literally saturated with learning opportunities.
Together with the project partner WBT Systems, Miele had set itself the task of implementing one enterprise LMS to serve the different countries and cater for the diverse infrastructures of the four business units, Sales/Marketing, Services, Human Resources, and IT, which have their own education and training programs in each location.
Presenters: John Hunter, Content Marketing Manager, Cvent. Discover the recipe to build engagement before, during, and after learning programs. Learn the benefits of using the Concerning Learningblendedlearning strategy. More info/register. Host: Smart Meetings. Tue 3/5 at 2 p.m. –
These may include: IT, Professional Development, HR, Membership, Finance, or Marketing. If keeping the planning in-house, some questions you may need to ask include: What type of education will you offer – conferences and seminars, blendedlearning, online courses, offline materials, or a mixture of all of these?
Design targeted orientation content for associate members that covers topics such as effective networking, relationship-building, and association marketing opportunities. Take a blendedlearning approach. And, they must manage their programs with limited marketing, technology, education, and association management knowledge.
They understand the value of a consultative sales approach bolstered by content marketing. Participate in a blendedlearning program, for example, part 1 is a pre-conference online learning program and part 2 takes place at the conference. Or, continue the conference learning experience with follow-up online programs.
Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.
With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. The Secret to BlendingLearning and Networking. Career changers. 1 CAE credit. Host: CE21.
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.
Ask yourself: Does it offer Asynchronous, Synchronous and Blendedlearning programs? If so, ask for a customizable interface that allows you to align the program with your organization’s branding and marketing. What is the timing for implementation? KEY FEATURES. Does it include reporting and tracking features? RECOMMENDATIONS.
Are you staying true to one consistent marketing voice for your association’s brand? “People don’t necessarily think of associations as brands,” says a recent post from Member Boat , an Australian marketing agency. Lessons Learned. — WBT Systems (@WBT_Systems) August 17, 2017. .
Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. F2F or blendedlearning offerings. Portal for self-reporting external CEUs. Repurposed content.
Marketing the new course? This type of a-la-carte pricing is perfect for higher-value, complex courses, such as virtual simulations, scenario-based learning, comprehensive multi-module learning, and blendedlearning experiences where the speaker is in high demand. Team time and resources.
We see COVID’s impact in the growth here and the growing prevalence of blendedlearning. We wish you all the best in 2022 as you take action and navigate the learning business landscape. The post The 2022 Learning Business Landscape appeared first on Leading Learning. This was first last year. Jeff & Celisa.
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Scenario-based learning exercises that require the learner make a choice based on a real world situation.
For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Individual’s interests, past activity, experience, goals, and learning styles.
He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Are they using your online learning platform?
This is heartening because we’re big proponents of big-picture marketing that goes far beyond just promotion and really starts with product development. All the above is always important, but, in the context of the 2021 learning business landscape, it’s arguably even more important. See also : The Learning Business.
Education programming with learning outcomes that directly support organizational goals. Solid evaluation and measurement of learning outcomes and attendees’ needs. Blendedlearning (both face to face and online) programs and user friendly technology platforms.
However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members. This could lead to a situation where your association’s learning business is seen as unreliable for members who are looking for the most up-to-date guidance.
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blendedlearning and microlearning.
Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. Speakers: Valentina Benaglio, Product Marketing Manager, Bloomreach. Host: NXUnite by Nexus Marketing.
Learn about the American Academy of Family Physicians’ new blendedlearning format option, and how to incorporate it into your educational programming. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Digital Marketing: Research. 1 CMP credit. More info/register.
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