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This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, memberengagement scoring. MemberEngagement Party. 1 CAE credit.
The weekly list of free educational events and resources for the association community… Memberengagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. More info/register.
If you’re interested in how much emphasis other organizations will put on areas ranging from blendedlearning to microlearning to combating downward price pressure, this is data you will find valuable. More info/register (fee for MPI non-members). Join us for our final event of the year and learn how 2021 will shape up.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost MemberEngagement and Diversify Revenue.
Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture memberengagement. Member retention. Marketing to Gen Z and millennials. 1 CAE credit. More info/register.
The best learning management software also includes live webinar tools, podcasts, and newsfeeds, as well as micro learning and blendedlearning options. Your members can tailor their educational experience by choosing eCourses with the material that works best for their learning style.
This learning mix is the backbone of cohort programs, which are so popular right now. Blendedlearning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blendedlearning offerings to your association’s portfolio. Maybe It’s Your Marketing.
Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Your AMS’ member portal is first and foremost a memberengagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue.
New memberengagement. The 2022 New MemberEngagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new memberengagement. Word-of-mouth marketing. New MemberEngagement Study Launch Party.
Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blendedlearning and microlearning.
Learn about the American Academy of Family Physicians’ new blendedlearning format option, and how to incorporate it into your educational programming. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Digital Marketing: Research. 1 CMP credit. More info/register.
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