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Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!
. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.
If you’re interested in how much emphasis other organizations will put on areas ranging from blendedlearning to microlearning to combating downward price pressure, this is data you will find valuable. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design. CAE credits. CAE credits.
This learning mix is the backbone of cohort programs, which are so popular right now. Blendedlearning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blendedlearning offerings to your association’s portfolio. Maybe It’s Your Marketing.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. They buy relations, stories, and magic.”
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.
They understand the value of a consultative sales approach bolstered by content marketing. They will appreciate being seen as an educational resource and not just a revenue source. They would appreciate being an integral part of the attendee or learner experience—an online learning sponsorship can provide that role.
With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. The Secret to BlendingLearning and Networking. Career changers. 1 CAE credit.
With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? You’ll choose technology that helps you deliver the best learning experience possible to members and customers, and the maximum revenue to your bottom line.
Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue. When you see the kind of retention and revenue his association gets, you know he’s doing something (many things) right. It doesn’t have to be difficult.
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Marketing the new course? Pricing them too high may deter members from investing.
Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Attend as many or as few sessions as you wish—sessions described below. More info/register.
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.
But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.
Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. If you’re ready to invest in a learning management system (LMS), start by reviewing these LMS selection criteria.
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Scenario-based learning exercises that require the learner make a choice based on a real world situation.
Therefore, you rarely invest in add-on CE experiences beyond what’s required of you to maintain licensure, and as a result, contribute little non-dues revenue to your association. However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members.
Ask yourself: Does it offer Asynchronous, Synchronous and Blendedlearning programs? If so, ask for a customizable interface that allows you to align the program with your organization’s branding and marketing. What is the timing for implementation? KEY FEATURES. Does it include reporting and tracking features? RECOMMENDATIONS.
For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Individual’s interests, past activity, experience, goals, and learning styles.
This is heartening because we’re big proponents of big-picture marketing that goes far beyond just promotion and really starts with product development. Third, we have another data area, “increased efforts to gather and analyze data that demonstrates the impact or effectiveness of the learning experiences we offer,” with 87.3
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Association learning landscape. Kim Moutsos, Content Marketing Institute ). Inclusive leadership. CAE credits.
The best learning management software also includes live webinar tools, podcasts, and newsfeeds, as well as micro learning and blendedlearning options. Your members can tailor their educational experience by choosing eCourses with the material that works best for their learning style. Learning Paths.
Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. Speakers: Valentina Benaglio, Product Marketing Manager, Bloomreach. APIs demystified. Host: Guild.
Learn about the American Academy of Family Physicians’ new blendedlearning format option, and how to incorporate it into your educational programming. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Digital Marketing: Research. 1 CMP credit. More info/register.
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