This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. This is a huge honor for us, as this ranking is based on reviews directly from our customers.
When reviewing and curating your content , look for trends and popular courses by examining your LMS reports. Refresh less popular courses by offering a new component or bundled offline resource to create new blendedlearning offerings. Exploit the Full Potential of your Course Catalog.
With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? You could go it alone and rely on the recommendations of your peers on forums and review sites. How LMS Consultants Help with Selection.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Melody Wilding, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. Member recruitment.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
This learning mix is the backbone of cohort programs, which are so popular right now. Blendedlearning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blendedlearning offerings to your association’s portfolio. Maybe It’s Your Marketing.
Design targeted orientation content for associate members that covers topics such as effective networking, relationship-building, and association marketing opportunities. Take a blendedlearning approach. You can send notifications to everyone asking them to review updates to policies and track who’s completed that assignment.
Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn why it’s time to accept that using zero party data is the surefire way to build trust and confidence with your future brand ambassadors. . 1 CMP credit. More info/register. 1 CAE credit.
At Convening Leaders ’19, Jamie Murdock & Donna Kastner facilitated a hackathon that earned rave reviews, not just from the 40 people who participated, but from many others who observed from the sidelines. Presenters: John Hunter, Content Marketing Manager, Cvent. Tue 3/5 at 2 p.m. – 1 CMP credit. More info/register.
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.
Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Year in Review (Data Analytics Network) Join association professionals for peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.
With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. The Secret to BlendingLearning and Networking. Career changers. 1 CAE credit. Host: CE21.
Ask yourself: Does it offer Asynchronous, Synchronous and Blendedlearning programs? If so, ask for a customizable interface that allows you to align the program with your organization’s branding and marketing. What is the timing for implementation? KEY FEATURES. Does it include reporting and tracking features? RECOMMENDATIONS.
Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. If you’re ready to invest in a learning management system (LMS), start by reviewing these LMS selection criteria.
However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members. This could lead to a situation where your association’s learning business is seen as unreliable for members who are looking for the most up-to-date guidance.
He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Marketing education to non-members.
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blendedlearning and microlearning.
Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Stacey Telford, Community Manager at The Marketing Society. Learn how to go undercover to review association website pages and the results of voicemails, emails, and contact-us forms. APIs demystified.
Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.
The best learning management software also includes live webinar tools, podcasts, and newsfeeds, as well as micro learning and blendedlearning options. Your members can tailor their educational experience by choosing eCourses with the material that works best for their learning style.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content