Wild Apricot

JULY 26, 2023

Read this blog to learn the when, why and how of member text message marketing, plus get 5 examples of successful campaigns!

Examples 195

Examples Marketing How To 195

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Click

FEBRUARY 20, 2025

Lets start by acknowledging that getting email marketing right in 2025 is complicated. Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Related blog: Changes to Bulk Email Marketing What You Need to Know. and open it. Source Use this data wisely!

Email Marketing 130

Email Marketing Marketing Software Education 130

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Examples Tools Content 169

Reid All About it

FEBRUARY 28, 2025

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. 1 CAE credit. More info/register. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

DC 258

DC Education Arlington Case Study 258

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Membership Marketing

APRIL 21, 2025

The concept of PDSA also has the powerful potential to influence marketing. Many organizations face two challenges when marketing their membership or products and services. As I have met with associations struggling with their marketing, I have found that, in some cases, they lack a plan or a clear strategy. WHAT is the message?

Marketing 52

Marketing Proposal Analysis Recruiting 52

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Click

JANUARY 9, 2025

If youre reading this blog, then youve probably got a Facebook account. This valuable content will encourage interaction, drive more followers to your company page and website, and help push important marketing and PR announcements towards the top of the feed! You might have an Instagram or X handle. Be Creative with your Content!

Marketing 130

Marketing Social Media Content Tools 130

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! With well over half of the worlds population now actively using at least one platform, organizations need to be incorporating social media into their overall marketing strategyand they need to be doing it well.

Social Media 130

Social Media Marketing Tools Cost 130

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

Nimble AMS

DECEMBER 22, 2024

Read our blog to discover the top highlights from our 2024 seasonal product releases! Identify members in their grace period with a clear visual indicator, enabling you to market effectively and offer them a chance to become active members again. Subscribe to the Nimble AMS blog to stay up to date on all future seasonal releases!

Products 118

Products Directory Software LMS 118

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io. 1 CAE credit.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

JULY 2, 2021

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Email Address: Subscribe.

Technology 370

Technology Strategy Education System 370

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. I’m happy to see this blog described as “fantastic” and “a must-follow.” Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” Follow Blog via Email.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

NOVEMBER 29, 2019

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Follow Blog via Email.

West Virginia 360

West Virginia Washington DC Revenue 360

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Revenue 318

Revenue Discount Analysis Certificate 318

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent. Host: Association Analytics.

Montana 362

Montana Revenue Case Study Innovation 362

Association Analytics

DECEMBER 9, 2024

Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns. Leverage Existing Tools Make full use of current marketing automation platforms, analytics tools, and AMS capabilities before seeking new solutions.

Tips 169

Tips Tools Project Survey 169

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

Montana 369

Montana Education Conference Member Engagement 369

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Nimble AMS

DECEMBER 2, 2024

Read our blog for helpful tips to get started. Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. Ensure your association celebrates GivingTuesday 2024 and meets your fundraising goals too.

Social Media 101

Social Media Tips United States Technology 101

Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JUNE 4, 2021

His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts , but for extroverts too. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Quick hits. “I

Video 367

Video Innovation Content Education 367

Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

Certificate 370

Certificate System Dallas Recruitment 370

Achurch

APRIL 8, 2025

Automate Content Creation AI tools can generate newsletters, blog posts, and social media updates, saving valuable time for marketing teams. AI can assist with personalized scheduling, attendee preferences, and even optimize networking opportunities.

Social Media 83

Social Media Tools Analysis Newsletter 83

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. 1 CMP credit.

DC 294

DC Washington Member Engagement Content 294

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Revenue Technology Communications 322

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JANUARY 22, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Yeeeeeeeeeyes. Frank Nelson ).

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Gerson, Venable LLP ).

Montana 351

Montana Certificate Conference Education 351

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.

millennials 370

millennials Education Survey Certificate 370