Nonprofit Marketing Guide

JULY 30, 2021

Joan Garry shares books of all genres in Joan’s Favorite Books for Nonprofit Leaders. August 12: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. September 9: Creating Your Donor Communications Plan Master Class with Kivi Leroux Miller. Need a reading list for the rest of the summer?

Communications 111

Communications Social Media Class Tips 111

Nonprofit Marketing Guide

MAY 5, 2021

Whether you are just starting your nonprofit communications journey or have been at this a while, we have a plan for you. Intermediate levels, we recommend things like: The Big Picture Communications Timeline, an editorial calendar, and making time to think strategically and to adjust plans as needed. Take the Quiz and Get Started.

Communications 111

Communications Course Innovation Marketing 111

MemberClicks

JUNE 11, 2021

They’re looking to find ways to connect and hang out with “their people” — like-minded folks who have the same interests, care about the same communities, and probably enjoy the same books and Netflix shows. Wondering how you can communicate some of your incredible benefits?

Communications 104

Communications Discount Products Strategy 104

Reid All About it

JANUARY 22, 2021

Do we have approval to book live conferences? Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.

Innovation 370

Innovation Education Communications Strategy 370

EventMobi: Association Events

JUNE 19, 2024

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) You’re in luck!

Strategy 257

Strategy Tips Boston Social Media 257

Associations Now

JUNE 21, 2023

During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories. He discussed how the American Library Association doesn’t shy away from the problem of book banning in the U.S. Reach to what people care about in the moment.

Communications 98

Communications Marketing Library Examples 98

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. Step One: Join Our Nonprofit Marketing Guide Community and Find Your People! has written three books.

Communications 95

Communications Marketing FAQ Class 95

Higher Logic

APRIL 4, 2019

I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective. He discusses how psychology, sociology, history, linguistics and other fields of study can influence and inform our thinking about online communities.

Communications 244

Communications Resources Process Strategy 244

Nonprofit Marketing Guide

MAY 30, 2023

Dawn Crawford has the secrets to giving and receiving feedback to make your communications work great, and she’s put it all into her new book, Kindly Review (NPMG’s Amazon Link). I’m a huge fan of this book for several reasons. Dawn’s book is really two books in one. This alone is gold.

Review 88

Review Process Communications Course 88

Spark Consulting

JANUARY 14, 2019

When is the best time of the year to begin renewal communications to members? When should we start renewal communications? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions.

Guidelines 284

Guidelines Class Communications Process 284

Spark Consulting

OCTOBER 2, 2024

Members have lapsed because the association isn’t communicating member value effectively. Members have lapsed because value is actually lacking. Members have lapsed because they’re actively upset about something the association is – or is not – doing.

millennials 221

millennials Member Engagement Cost Communications 221

Reid All About it

JUNE 4, 2021

Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. While reading the book in advance is encouraged, it’s not required. Are there any new things to communicate in your contract? More info/register. Fri 6/4 at 4:00 p.m. More info/register.

Video 367

Video Innovation Content Education 367

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

FEBRUARY 26, 2021

I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). Host: Coalition for Diversity & Inclusion in Scholarly Communications.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

FEBRUARY 7, 2020

Presenters: Meena Dayak, ACE founder and strategic trade association communications leader. With analytics, AI, and machine learning, companies can change how they communicate, gain efficiencies, and break down silos between teams and among networked organizations. Small Staff Association Book Club: The Power of Moments.

Chicago 243

Chicago Education Baltimore Content 243

Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

Communications 88

Communications Social Media Cost Strategy 88

Reid All About it

JANUARY 4, 2019

Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org.

Washington 285

Washington Video Social Media DC 285

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What does your “welcome to Association XYZ” communication look like?

Case Study 170

Case Study Library Maine Conference 170

Nonprofit Marketing Guide

MARCH 7, 2023

We’re putting some extra focus on social media this week as we prepare for Thursday’s webinar Social Media Trends for Nonprofit Communicators in 2023. Get a FREE copy of this e-book when you register for Thursday’s webinar. In order to effectively use social media, you need to know how it’s used and who is using it.

Social Media 91

Social Media Communications Marketing Strategy 91

Reid All About it

FEBRUARY 14, 2020

Presenters: Felicity Clancy, vice president, marketing, communications, and membership, Infectious Diseases Society of America. Robb Lee, chief marketing and communications officer, ASAE. Small Staff Association Book Club: The Power of Moments. Host: ASAE Small Staff Association Professionals Community. . – 1 CAE credit.

DC 243

DC Education Washington Content 243

Reid All About it

JANUARY 19, 2024

Representatives from as many as all 50 states (and possibly US territories and other countries as well) will get up to 1 minute each to highlight a trend, resource, book, webinar series, podcast, or new product or conference. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. 1 CAE credit. More info/register. Daughtry, M.Ed.,

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Reid All About it

MAY 28, 2021

Presenter: Yoram Solomon, Author, The Book of Trust. Presenters: Laura Withers, IOM, Vice President, Strategic Communications, NTCA-The Rural Broadband Association. Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. 1 CMP credit. Tue 6/1 at 2 p.m.

Innovation 284

Innovation Technology Survey Education 284

Nonprofit Marketing Guide

AUGUST 18, 2021

We work really hard to make sure we have the tools you need to succeed whether you have just started out or you’ve been a nonprofit communications pro for years. Nonprofit Communications 101 [Free Online Course]. Engagement Communications. Fundraising Communications. Free E-Book]. Website Best Practices.

Resources 124

Resources Marketing Library Social Media 124

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: But some organizations are still treating video like a tourist in their communications programs.

Video 88

Video Strategy Communications Content 88

Nonprofit Marketing Guide

JANUARY 12, 2023

Pre-pandemic (March 2020), 67% of nonprofit communicators worked in an office or work site environment , with the rest split equally between home/remote or a hybrid of the two. This represented a shift in working locations for 64% of nonprofit communicators. Obviously, this was initially due to the Covid-19 pandemic.

Communications 83

Communications Video Process Tools 83

Mary Byers

FEBRUARY 14, 2025

In her book Creating Competitive Advantage, Jaynie Smith writes, It answers the customers key question: Why should I do business with you? How do you create and communicate a competitive advantage? And if you are able to answer these questions, how can you communicate the answers in a succinct and memorable way?

Texas 147

Texas Florida Revenue Communications 147

Reid All About it

MAY 3, 2019

8 ways to read the books you wish you had time for. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association. Host: ASAE Greater Washington / National Capital Community. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

OCTOBER 27, 2023

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Read the book ( the author’s summary or an online review) and join us with a cup of coffee and your input on habits. More info/register.

LMS 264

LMS Leadership Strategy Recruiting 264

Spark Consulting

JUNE 6, 2017

Segmentation in your marketing and communications helps you target the right offer to the right person at the right time. As I covered in the previous post in this series , a given individual might like to attend webinars, or buy books, or attend face to face events, or volunteer, or support your advocacy efforts, etc.

Certificate 199

Certificate Products Communications Marketing 199

Reid All About it

FEBRUARY 9, 2024

I searched for a recipe on Eat Your Books , a cookbook index site. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. But I thought I’d check the hundreds of cookbooks I own. How did I go through them? More info/register. Wed 2/14 at 1 p.m. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

Higher Logic

JANUARY 16, 2019

Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the podcast Self Made Man. Communicate with people on a platform where they want to communicate - they aren’t going to flock to your brand in droves without a reason.

Strategy 257

Strategy Marketing Products Tools 257

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 294

DC Washington Member Engagement Content 294

Higher Logic

NOVEMBER 13, 2018

Jackie Huba wrote the book, Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics , about the application of Lady Gaga’s approach to creating loyal fans and how we can create customer loyalty via these lessons. This approach makes us better, more effective communicators. Keynote #1: Jackie Huba, Loyalty Lessons From Lady Gaga.

millennials 241

millennials Austin Texas Examples 241

Reid All About it

JUNE 11, 2021

Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Host: Coalition for Diversity and Inclusion in Scholarly Communications. Quick hits. More info/register.

Certificate 322

Certificate Revenue Technology Communications 322

Event Industry News

APRIL 24, 2020

The UK Events Industry believes that September 2020 is expected to be the most significant month when it comes to post COVID-19 recovery, as it forecasts a rise in both enquiry and booking levels, according to a new survey released today. A further 10% believe this will be August, with 13% indicating this will begin in October.

Survey 141

Survey Industry Report Communications 141

Event Industry News

MAY 27, 2020

When it comes to booking for 2021, it seems as if most festival-goers are confident that 2021’s season will be unaffected, with over 75% saying they’d feel confident booking for next year within the next two months. Over 82% of festival-goers said that free cancellation would be a key consideration when booking future events.

Survey 144

Survey Course Industry Communications 144

Reid All About it

NOVEMBER 22, 2019

ASAE Small Staff Association Professionals Book Club. The next book will be Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo. Organizer: ASAE Small Staff Association Professionals Community. Host: Engage Software. Presenter: Scott Oser, founder, Scott Oser Associates. Fri 12/6 at 3 p.m.

DC 44

DC Washington Education Certificate 44