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#MMCCon Keynote: Build Trust With Marketing and Communications

Associations Now

During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories. He discussed how the American Library Association doesn’t shy away from the problem of book banning in the U.S. Reach to what people care about in the moment.

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: But some organizations are still treating video like a tourist in their communications programs.

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Great Communication Focuses On Experience

Elevating Engagement

I wanted to use this quote in my book, but my editor urged caution because the quote’s roots are a little murky. Let’s come back to communication. There are two sides to the communication coin too. I’m estimating that when we communicate, we tend to focus 95% of our effort on what we want to say.

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6 Ways to Communicate Your Nonprofit Membership Benefits

MemberClicks

They’re looking to find ways to connect and hang out with “their people” — like-minded folks who have the same interests, care about the same communities, and probably enjoy the same books and Netflix shows. Wondering how you can communicate some of your incredible benefits?

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How a Book Club Enhanced Our Company Culture.

Association Success

I introduced the “Book Club” to our office when I was CEO of Aptify, compiling a bookshelf of books aimed specifically at professional development within the world of business, and found that the information stored within each set of pages had the potential to transform our capacity, our communication, and our culture.

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Engaging Today’s Members

Spark Consulting

Members have lapsed because the association isn’t communicating member value effectively. Members have lapsed because value is actually lacking. Members have lapsed because they’re actively upset about something the association is – or is not – doing.

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Engage Your Members with a Book Club

GrowthZone

Stories are always better when they are shared with others, and creating a book club is a great way to for association members to network and foster relationships – either in person or online. Inform your members : Let members know about your book club to see who is interested. – Use the committee to pick books or book genres.

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