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This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.
Yeah, I said it and Im an introvert, so I get how tempting room service or a good book is when a reception or social outing is on the agenda. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| 1 CAE credit. More info/register.
The first step to developing a 2019 memberengagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits. How close is your association’s IT leader to his description?
Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Watch demos on how to enhance donor and memberengagement. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your emailmarketing performance.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. 1 CAE credit. More info/register. More info/register.
8 ways to read the books you wish you had time for. Mapping the Journey to Long-Term MemberEngagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Leverage Data to Drive MemberEngagement. James Green, Quartz ).
Boost your Brand – Write a Book! Building an Engaged Community: Lessons from ACCs Award-Winning Mobile App Learn how ACC leverages a mobile app to engagemembers year-round, foster community growth, and boost retention. Mon 12/9 at 8 a.m. More info/register. 2025 Gear Up!
With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, emailmarketing, and customer support. He outlines some of these strategies in his book, The Art of Community: Seven Principles for Belonging.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Based upon the book Where’s the Office?
. – Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion). Join us for our inaugural session of the three-part summer book club series. We will discuss the book Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. Wed 6/15 at 1 p.m. –
I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.
CEO’s First 90 Days: Breathing Tips for the Other End of the Fire Hose (Book Discussion) Whether you’re considering applying for your first CEO job or have already signed a contract, preparing for your arrival is one of the most important things you can do. Fri 7/14 at 4 p.m. – More info/register. Host: Fridays@4 Mon 7/17 at 8 a.m.
. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? That’s why marketing often falls prey to the classic spray and pray model.
Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. MemberEngagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.
PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Growth mindset.
I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Professional Development Townhall: Do This, Not That: What’s Working NOW for EmailMarketing. Seven Ideas to Leverage Your Association’s Data to Drive MemberEngagement. Newsletter suggestion. Quick hits.
In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Membership management software is designed to communicate with members, track memberengagement, manage payments, and deliver member benefits.
What makes you click or engage with emails in your inbox? “FREE ebook” vs “get our new ebook” vs “launching our new book” all say different things. So the words you choose for your emails are super important to make sure you’re saying EXACTLY what you want to. Now don’t panic.
Here are some of the major changes associations have put in place in their membership marketing efforts. By 2018, word-of mouth recommendations, emailmarketing, and promotions to/at your association’s conferences or trade shows are affirmed as the most effective recruitment techniques.
With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving memberengagement. Sharing contact information Your member directory is, at its core, a list of members.
Association management software is any technology solution used to manage an association, whether it’s a membership database, an online memberengagement community, event management software, eCommerce software, marketing software, and more. Provides a full view of memberengagement efforts.
Membership Engagement. The job of member management isn’t done once you’ve got members registered and set up in your systems. The next important management pillar is keeping membersengaged and involved with your organization. Membership marketing.
With Wild Apricot, organizations can easily attract and retain members. Features like integrated membership forms to renewal automation, Wild Apricot drives value, saves staff time, and retains members. Stay in touch with emailmarketing automation Collect dues for paid memberships.
Integrates booking and payment tools. ClubExpress Geared towards clubs and associations, ClubExpress offers basic tools to enhance memberengagement. Cons: Might lack advanced engagement tools. MemberClicks Serving associations and organizations, MemberClicks aims to streamline operations and improve member experiences.
Pros and Cons of Mighty Networks Mighty Networks, like any platform, has its strengths and limitations: Pros: Comprehensive toolset: Offers a wide array of features for community engagement, eLearning, and membership management. Engagement features: Provides robust tools for memberengagement and interaction.
Snacks Tell me about the book you seek but cannot name. En Why small developers are getting squeezed out of the housing market. Elevate Your Email Campaigns: Data-Driven Insights for 2025 Hear insights from Higher Logics annual Association Email Benchmark Report, tailored specifically for marketers in associations and nonprofits.
Hooking members. Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Although their conversation is focused on donors, everything he says about emotions, feelings, experiences, memories and identity relate to members, attendees and learners too. Tue 5/25 at 11 a.m. –
Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better memberengagement and retention. Event Talk Live: Booking the Best.
How to Ask the Right Questions to Improve Your Content and Drive MemberEngagement. Find out how to make sure you’re asking your members all the right questions. These are just a few of the key questions Tony will discuss during this conversation about his new book. Host: Marketing General Inc. CAE credits.
A new book, The Licensing Racket: How We Decide Who Is Allowed to Work, and Why It Goes Wrong , could revive the simmering conversation about licensing. If you love the classics, let me tell you about Substack book groups. Simon Haisell (my War and Peace guide) keeps a list of Substack book groups. Licensing. More info/register.
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