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Yeah, I said it and Im an introvert, so I get how tempting room service or a good book is when a reception or social outing is on the agenda. Learn how to foster cross-departmental collaboration to create new revenue opportunities. Hear lessons from for-profit businesses that associations can leverage to diversify revenue.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Boost your Brand – Write a Book! Luke Burgis [A revealing one to ponder.] Tax reform threat. Mon 12/9 at 8 a.m. More info/register. More info/register.
Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Host: UST Education Speaker: Ryan Graham, Chief Revenue Officer, PropFuel Wed 10/9 at 1 p.m. – Dienst at PCMA Convene. Generational labels lead to negative outcomes. 1 CAE credit. More info/register.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. More info/register. More info/register.
8 ways to read the books you wish you had time for. Learn about emailmarketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Tips to Extend Your Event’s Reach and Revenue.
. – Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion). Join us for our inaugural session of the three-part summer book club series. We will discuss the book Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. Wed 6/15 at 1 p.m. –
I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals.
It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals.
Community by Association Book Chat: Build Your Community with Richard Millington. Entirely new platforms and revenue streams have emerged as well as new ways to boost retention, volunteerism, and leadership. The uncertainty gives you a queasy feeling when seeking sponsorship revenue. New Ideas for Non-Dues Revenue Success.
During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. He designs and delivers the digital strategy for the venue, using its website and digital marketing channels (such as emailmarketing and social media) to accomplish his goals.
. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. More info/register.
Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Based upon the book Where’s the Office?
Get a live LinkedIn makeover from Dave Delaney, keynote speaker on business networking and social media, a digital marketing consultant, and the author of New Business Networking, a book all about improving your professional networking online and offline. Top Ways to Skyrocket Revenue in 2019 and Beyond. Tue 2/19 at 2 p.m.
CEO’s First 90 Days: Breathing Tips for the Other End of the Fire Hose (Book Discussion) Whether you’re considering applying for your first CEO job or have already signed a contract, preparing for your arrival is one of the most important things you can do. Fri 7/14 at 4 p.m. – More info/register. Host: Fridays@4 Mon 7/17 at 8 a.m.
I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media. It can’t be!
Last month, I highlighted some benchmarks in both social media and emailmarketing that were released in recent reports so that you could see how your nonprofit stacked up. Organizations with 10,000 or fewer email addresses grew by 26.7% in median revenue, similar to 2010’s growth rate. The Blackbaud Index.
Membership fees provide extra revenue to reinvest back into your mission, and you can give members exclusive perks that reinforce their commitment. In the current association landscape, diversifying and stabilizing revenue streams is more important than ever. Why do associations need membership management software? billion by 2032.
Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?
Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. Emails That Don’t Creep But Get You…Like Really Really Get You.
EventsCase now offers tools for registration , check-in, app and website building and emailmarketing. EventsCase is also one of very few scalable options on today’s market. To see how EventsCase can help you drive more attendees, engagement and revenue from your events, book your free trial today.
A typical AMS will contain a comprehensive set of features like a full website, emailmarketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management. Inside the book, you’ll find: What the typical AMS features are.
Harness the power of emailmarketing. Harness the power of emailmarketing. When you’re starting out, emailmarketing can seem like a daunting thing to take on. The beauty of emailmarketing is that it keeps you in the forefront of your fans’ minds. Find your first fans on social media.
Essentially, nonprofit membership management software allows organizations to optimize their membership interactions, reduce the staff time needed to manage their membership, improve membership retention, retain their membership base, and improve their revenue streams. Long-term benefits. Curious how it could transform your organization?
On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the emailmarketing platform ExactTarget , is based in Indianapolis. We run major marketing events and conferences there.
For example, since your emailmarketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. EmailMarketing. Marketing is a critical part of growing and retaining your membership base. Talk about a time-saver! Event Registration.
Utilize tools for scheduling, emailmarketing, and client management to streamline processes, allowing you to focus more on coaching and less on administrative tasks. Book a demo to learn more. Invest in marketing Investing in marketing is about spreading the word and attracting the right clients.
And give your remarks on emailmarketingbook. Tony serves as the senior vice president of Marketing General, Inc., A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). new markets. (1).
E-Commerce & Fundraising These capabilities are designed to garner more support for association initiatives or charitable causes by adding an additional revenue stream. Book association management software demos. Then, you can use your findings to plan future events and meetings.
Through its customizable environment, users can build unique spaces for their members to build their brand and revenue. Integrates booking and payment tools. Efficient emailmarketing tools. Pros: Tailored branding options for an authentic brand reflection. Pros: Specialized for the fitness industry.
Robust marketing capabilities: Kajabi excels in providing comprehensive marketing solutions. These include advanced emailmarketing, automated sales funnels, and detailed analytics, empowering creators to effectively promote and sell their courses.
They enable creators to widen their reach, grow their audience, and create multiple revenue streams. Kajabi stands out for its blend of course development tools with powerful marketing capabilities. This makes it an ideal choice for course creators who want to streamline their marketing efforts alongside content creation.
Snacks Tell me about the book you seek but cannot name. En Why small developers are getting squeezed out of the housing market. Elevate Your Email Campaigns: Data-Driven Insights for 2025 Hear insights from Higher Logics annual Association Email Benchmark Report, tailored specifically for marketers in associations and nonprofits.
Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid.
Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe. Event Talk Live: Booking the Best. More info/register.
Non-dues revenue partners. Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Washington DC. More info/register. CAE credit.
. – Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. These are just a few of the key questions Tony will discuss during this conversation about his new book. 1 CAE credit.
With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your emailmarketing efforts.
A new book, The Licensing Racket: How We Decide Who Is Allowed to Work, and Why It Goes Wrong , could revive the simmering conversation about licensing. If you love the classics, let me tell you about Substack book groups. Simon Haisell (my War and Peace guide) keeps a list of Substack book groups. Licensing. CAE credit.
Associations already create so much of their own content and deluge members with email--it will be hard to lose the "theres no such thing as too much" mentality. And if their own content isnt enough to drown members, how many associations also rent their email lists as a source of revenue? Like what you read? Please subscribe.
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