Associations Now

AUGUST 2, 2023

Discover Puerto Rico is the official destination marketing organization for Puerto Rico. The post Think Bold With Your Booking Strategy: An Event Planner’s POV appeared first on Associations Now. Its vision is to become a transformational, results-oriented, and innovative organization, powering sustainable economic growth.

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Beth Kanter

MARCH 7, 2022

I’ve got some very exciting news, my new book, The Smart Nonprofit: Staying Human-Centered in an Automated World , co-authored with Allison Fine, launches on Wednesday, March 9th. You can purchase the book on Amazon! Allison Fine and I will be presenting at two FREE online book talks, please join us. Here are some messages.

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Sample Review Social Media Innovation 64

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? Half of them go on to book travel through other means. About 50 percent of marketers agree video has become the content type with the best ROI.

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

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Association Success

JANUARY 14, 2019

On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.?. Even though we know we must.

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Beth Kanter

NOVEMBER 14, 2018

Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you. If you are looking for more recommendations, check out Book Authority’s list of 52 Best Nonprofit eBooks of All Time ( The Happy Healthy Nonprofit is #9).

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Aaron Wolowiec

MAY 5, 2015

A quick survey of industry professionals via ASAE’s Collaborate turned up the following 20 reasons (in no particular order) for booking within the official group block. Consider customizing this list and sharing it with your members and attendees via marketing materials (e.g., Friendly booking terms (e.g.,

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Association Navigator

NOVEMBER 27, 2012

It’s the time of year when booksellers tell us what books make good gifts for certain categories of readers. It made me wonder if there was a list of the best books for association executives? So here is the list of what I think are some of the best books for association executives. Permission Marketing. 18 Minutes.

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Spark Consulting

JULY 10, 2024

A few years ago (pre-pandemic), I had the chance to attend an invite-only business book launch event with a room full of (other than me) pretty high-level people. Puzzlingly, the author, rather than giving their book away to all these influential people, opted to try to make this a sales event, and sold maybe ten books.

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Membership Marketing

JANUARY 10, 2023

In my book, Membership Recruitment , I share an eye-opening experience with a client. They had wasted thousands of marketing dollars. Here's the simple lesson for marketing, and in many areas of life, track and measure what you are doing. The mailing went to a portfolio of outside lists totaling over 100,000 records.

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Membership Marketing

JULY 15, 2021

In my recent interview, we discussed these topics with insights from the 2021 Membership Marketing Benchmarking Report and the recently released book, Membership Recruitment: How to Grow RecurringRevenue, Reach New Markets and Advance Your Mission. For more information, contact Tony at Tony@MarketingGeneral.com.

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Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Gated content. Learn more.

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Association Adviser

APRIL 12, 2018

Moreover, while there are many ways to develop yourself professionally, such as joining an organization, taking a night class at the university, enrolling in a free online seminar or attending a conference, the method of professional development I’m recommending doesn’t require you to even leave the house: Read books. Don’t believe it.

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Association Subculture

FEBRUARY 24, 2014

I typically don''t do book reviews (especially for friends and colleagues) since I am not good at filtering myself and I don''t do puff pieces. Her new book, " Business Storytelling for Dummies ," written with her friend and colleague Karen Dietz, PhD is really, really good. marketing storytelling'

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Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Customer Marketing and Community Go Hand-In-Hand.

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Tools Marketing eBook Library 191

Association Success

SEPTEMBER 17, 2019

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development. . And while you can look to his books for a step-by-step guide to the ones that’ll make your organization grow, there’s one habit that supersedes them all: Reading. .

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Strategy Industry Organization Marketing 70

Aaron Wolowiec

JANUARY 7, 2013

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book. But enough about them, what did I think of the book? It’s totally worth it.

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Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Releasing a new book? Here are some ideas to get you started. First Name.

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Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Extra credit During a Roman burglar’s heist, a book on the homeowner’s nightstand caught his attention. I’d want to read that book too, but not on the job! Workplace challenges. More info/register.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

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AvidXchange: Association Management

SEPTEMBER 19, 2023

View the Webinar Free E-Book Learn about the need for upskilling among real estate finance departments in our free downloadable e-book, "Implementing Digital Upskilling in Real Estate Finance Teams." I want the community aspect with the walking trails and the pools and the pickleball courts. So, streamlining is key.

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NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. Books Elevate Nonprofit explains that books can impart a wealth of knowledge and inspire your organization’s fundraising strategy.

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Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”. Sheikh says.

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Marketing Case Study Newsletter Content 95

EventMobi: Association Events

JUNE 19, 2024

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) You’re in luck!

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Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. ACTIVATE: The Marketing Event for Event Marketers No fluff.

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Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Maddie and I are truly excited about this book. An intelligent book that CEOs from every industry should read. The pre-order page on Amazon is now live!

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Associations Now

MAY 17, 2016

The association whose academic journal helped create a phenomenon out of coloring books targeted at adults says that such books are a great tool but don’t replace a licensed art therapist. The coloring book, that icon of young childhood, has taken on a lucrative role—and a therapeutic one.

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Tools Industry Marketing 76

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too. 1 CAE credit.

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

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Marketing How To Social Media Video 52

Beth Kanter

DECEMBER 23, 2015

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. If you are doing social media for a nonprofit, this book is a must read. It is filled with great wisdom. Invest in your team.

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Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. That’s why marketing often falls prey to the classic spray and pray model. 1 CAE credit.

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Chicago Newsletter Revenue Education 206

Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.

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Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

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Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever. That is a lot of competition.

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Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

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Education Tools Newsletter Chicago 195

Wild Apricot

AUGUST 17, 2011

Cause Marketing For Dummies is a great new book that's full of information and examples for organizations that want to take advantage of partnerships between companies and causes.( read more ).

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