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Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Vasan Selliah, MemberInsight and Engagement Manager, CSAE.
Level up with these 15 association marketing resources—books, podcasts and blogs. Be the Change: How and Why Associations are Changing Membership and Revenue Models. Your association shifted from in-person to online events and struggled to secure sponsorship revenue. Vasan Selliah, MemberInsight and Engagement Manager, CSAE.
MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology. Find out how to reduce digital friction and increase congruency with revenue goals.
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One of those articles is by Mark Dorsey, FASAE, CAE, CEO at the Construction Specifications Institute (CSI), about how CSI busted out of narrow mindsets about markets and revenue streams and found new value creation opportunities. Books are my true love.” Digital value creation. Seasoned professionals. CAE credits. 1 CAE credit.
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Erin Fuller of MCI shares good advice along with her take on the key trends reshaping association management in 2025 , namely, revenue diversification, AI, business model evolution, membership value, and financial partnerships. Association trends. Marketing plan. More info/register. Host: ExpoLogic Speaker: Michelle Schweitz, Sr.
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