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Why Just One Kind of Member Research Isn’t Enough

Associations Now

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. The moment new members understand the value of the association is the association’s value trigger point.”

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. 8 ways to read the books you wish you had time for. No, I’m not going to give it away here, you have to read her post to find out—the real reason is not too surprising when you think about it.

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Association Brain Food: 8.30.24

Reid All About it

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. I’d want to read that book too, but not on the job!

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Engaged Members Tell Heartfelt Stories

Smooth The Path

I was waiting in line at registration and the author of the book I just read struck up a conversation with me. Who was I to be there? I just started my own business and had not succeeded in the way many of the other attendees had. She immediately made me feel more confident.

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Association Brain Food: 10.4.24

Reid All About it

Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Dienst at PCMA Convene. Generational labels lead to negative outcomes. Workplace challenges.

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The 4 Skills Associations Should be Teaching

Smooth The Path

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. She talks about the power of yet in this Ted talk and also wrote a fantastic book about mindset. To grow in their career members need to be even more well rounded.

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Study Holds Key to Association Member Engagement

Smooth The Path

Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three. Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention E-book.