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Start an online book club. Select books written by this year’s and next year’s speakers. Follow the format of popular MOOCs : Share a discussion guide. Give members a discounted rate and make sure your association gets a commission or affiliate revenue. Live-stream panel discussions. Send reminders. Share stories.
It’s tempting to take any work you *can* do, particularly early on, just to be busy and get some revenue coming in. You aren’t always going to be fully booked. Get clear about the kind of work you really want to do and the kind of client you work best with (via Jeff De Cagna and Shira Harrington ).
You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue. Expeditionary Marketing.
I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers. 1 CAE credit.
Everyone sees the revenue potential in providing online education to corporate customers. Even MOOCs have caught on. Forbes reports that “Coursera has about 500 corporate customers today, up from 30 last year, with bookings growth of 400 percent, compared to 70 percent growth among Coursera’s paying users overall.”.
I recommend Clark and Mayer’s book as the first place to look for actionable suggestions. This one has staged something of a comeback with the rise of MOOCs and other free content, but it doesn’t take much more than observation and common sense to dispel it. 2: Creating interactivity in e-learning costs a lot.
From YouTube videos to social media communities to the age-old institution of local book groups, lifelong learning permeates nearly all aspects of our lives whether we are conscious of it or not—and technology has multiplied the options exponentially. billion in 2015.
Events --one of associations’ biggest sources of non-dues revenue is events and tradeshows. Products --this one is a no brainer, at least in my opinion--if people start borrowing instead of buying, there potentially goes another big source of non-dues revenue. Especially books and publications.
All the factors above have led to the emergence of what has become known as the “ creator economy ,” basically a technology-enabled business environment in which individual creators are able to generate revenue from their content. That year saw the publication of Make It Stick by Henry Roediger, Mark McDaniel, and Peter C. Taylor here.).
If necessary, learners could supplement your programs with college courses offered by MOOCs. Your chapters could host local meet-ups for study and test prep sessions or book clubs. Focus on value, not revenue potential. Ideate, test, learn, and try again. Follow what’s interesting. Building a moonshot culture. Collaboration.
If necessary, learners could supplement your programs with college courses offered by MOOCs. Your chapters could host local meet-ups for study and test prep sessions or book clubs. Focus on value, not revenue potential. Ideate, test, learn, and try again. Follow what’s interesting. Building a moonshot culture. Collaboration.
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