Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.

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Recruitment Recruiting Revenue Discount 75

Reid All About it

FEBRUARY 26, 2021

I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. Personally, that’s another story.

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Recruiting Recruitment Project Technology 329

Reid All About it

NOVEMBER 17, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Host: Professionals for Association Revenue Thu 11/30 at 11 a.m. – Membership.

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Price Survey Recruiting Recruitment 270

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Value proposition.

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LMS Leadership Strategy Recruitment 264

Reid All About it

JUNE 14, 2024

This post resonates with a sometimes scary but excellent book I’m reading now, The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma by Mustafa Suleyman, co-founder of the AI company DeepMind, which was acquired by Google. Non-dues revenue. Membership app. More info/register. 1 CAE credit.

Arlington 264

Arlington Revenue Leadership Strategy 264

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

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Tips Software Recruiting Recruitment 201

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. . – Another funny, personal post with life and association lessons along the way.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Professional Development (PD) Book Club. Learn how to use inbound marketing techniques to drive non-dues revenue. Host: ACGI Software. Tue 12/6 at 1 p.m.

San Jose 193

San Jose millennials Revenue Recruiting 193

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

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DC Washington Member Engagement Content 294

Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

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Revenue Price Denver Tools 264

Membership Marketing

APRIL 26, 2021

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. But how do you get a dynamic program up and running?

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Recruitment Recruiting Sample Revenue 52

Reid All About it

JUNE 11, 2021

Level up with these 15 association marketing resources—books, podcasts and blogs. Be the Change: How and Why Associations are Changing Membership and Revenue Models. Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Ready to Recruit & Retain Diverse Talent? Quick hits. Beth Arritt, Higher Logic ).

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Certificate Revenue Technology Communications 322

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Reading the book in advance is encouraged, but it’s not required.

Arlington 39

Arlington Revenue Content Technology 39

Reid All About it

MARCH 18, 2022

. – Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges. By teaming up with industry suppliers to develop mutually beneficial programs, association leaders can deliver more non-dues revenue. Membership Recruitment: How to Reach New Markets. 1 CAE credit. 1 CAE credit.

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Revenue Technology Video LMS 39

Mary Byers

FEBRUARY 14, 2025

In her book Creating Competitive Advantage, Jaynie Smith writes, It answers the customers key question: Why should I do business with you? When Jaynie Smith worked with the Visiting Nurses Association of Florida to identify its competitive advantages, the organization broke records by increasing its revenues 40 percent within months.

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Texas Florida Revenue Communications 147

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Book Club: The Art of Gathering. Professional development market potential. CAE credit.

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Revenue Virginia Content Technology 195

Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Not all chapters handle member recruitment equally.

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Revenue millennials Certificate Recruiting 72

Association Analytics

MARCH 1, 2022

It can also help with recruiting as potential workers are increasingly expecting modern tools to set them up for success in their new roles. Create a process to generate revenue using data. You can start with something small and incremental that generates revenue quickly. Identify low-hanging fruit to generate more revenue.

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Revenue Team Report Discount 169

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Revenue 300

Revenue Blended Learning Conference Technology 300

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. TECH TIP: Drive revenue and enhance volunteer engagement with Nimble AMS. Break the mold and increase your event revenue. 2.

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Revenue How To Discount Tips 78

Reid All About it

AUGUST 20, 2021

Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. The War for Talent: How to Recruit and Retain the Right People. Hear how you can transform your website into a Netflix-like experience with a positive impact on your recruitment, retention and revenue. Volunteer training.

Revenue 195

Revenue Resources Strategy Review 195

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

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Recruitment Recruiting Certificate Committee 150

YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

JANUARY 12, 2024

. – PAR GOAT Awards: Advancing Association Business Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. 1 CAE credit. More info/register.

Member Engagement 275

Member Engagement Education LMS Revenue 275

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? Sponsorships. 1 CAE credit. More info/register. .

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Revenue Tools Education Member Experience 39

Membership Marketing

SEPTEMBER 28, 2021

For the next five days, September 28 to October 2, y ou can download a free copy of my eBook, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. I have received a lot of positive feedback about the book. The eBook usually sells for $9.95, but I wanted to share a copy with you.

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eBook Recruitment Recruiting Revenue 52

Reid All About it

SEPTEMBER 6, 2019

A clever hack for reading more books. Many associations struggle to identify additional sources of revenue and content for their members. Technology for Recruiting Volunteers. Chapters can play a key role in membership and revenue growth for your association. Small Staff Association Book Group. Tomasz Tunguz ).

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Chicago LMS New York Member Engagement 37

Reid All About it

NOVEMBER 3, 2023

Judi Dench was on The Graham Norton Show last week to promote her new book about her life and work with Shakespeare. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. What a treasure she is.

Tools 281

Tools Strategy Revenue Education 281

Event Industry News

MARCH 11, 2019

Nearly 77% of City venues, according to a recent survey, are expecting an increase in revenue in the next 12 months, in spite of the apparent uncertainty caused by Brexit. Notably, that 70% of respondents are optimistic about the coming year and 70 % have seen no movement or an increase in confirmed booking when comparing 2018 to 2019.

Recruiting 94

Recruiting Recruitment Survey Revenue 94

Reid All About it

OCTOBER 9, 2020

How to read more books. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. How to update old blog posts for SEO. Joshua Hardwick, Ahrefs ). Christian Jarrett, Psyche ). Host: Zoom.

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Utah LMS Conference Tips 370

Reid All About it

NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.

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Certificate Price Tools Member Engagement 291

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Professional Development (PD) Book Club. Learn how to use inbound marketing techniques to drive non-dues revenue. Host: ACGI Software. Tue 12/6 at 1 p.m.

San Jose 150

San Jose millennials Revenue Recruiting 150

Reid All About it

NOVEMBER 12, 2021

7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Tue 11/16 at 11 a.m. – CAE credits. . –

Recruitment 195

Recruitment Recruiting Education Survey 195

Reid All About it

JUNE 3, 2022

However, degrees still get preferential treatment because recruiters aren’t certain what they represent and HR software doesn’t recognize them. A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue. Quick hits.

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Arlington Technology Software Education 39

Reid All About it

JUNE 7, 2024

The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Why reading books, not paragraphs, is essential for our children and for civilization. | Seems like a good place to start.

Chicago 264

Chicago DC Washington Strategy 264

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. ASAE Component Relations and Volunteer Management Book Club Join the ASAE CRVM Book Club to discuss The Four Agreements by Don Miguel Ruiz. The 2024 survey is now open.

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Survey Strategy Project Education 264

Membership Marketing

JANUARY 11, 2022

For the next five days, January 11 through the 15th, y ou can download a free copy of my eBook, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. I have received a lot of positive feedback about the book. The eBook usually sells for $9.95, but I wanted to share a copy with you.

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eBook Recruitment Recruiting Revenue 52