Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.

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Recruiting Recruitment Revenue Discount 75

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Value proposition.

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Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

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Reid All About it

JUNE 14, 2024

This post resonates with a sometimes scary but excellent book I’m reading now, The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma by Mustafa Suleyman, co-founder of the AI company DeepMind, which was acquired by Google. Non-dues revenue. Membership app. More info/register. 1 CAE credit.

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Arlington Revenue Leadership Strategy 262

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

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Tips Software Recruiting Recruitment 201

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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LMS Nashville Strategy Video 370

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Professional Development (PD) Book Club. Learn how to use inbound marketing techniques to drive non-dues revenue. Host: ACGI Software. Tue 12/6 at 1 p.m.

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JUNE 11, 2021

Level up with these 15 association marketing resources—books, podcasts and blogs. Be the Change: How and Why Associations are Changing Membership and Revenue Models. Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Ready to Recruit & Retain Diverse Talent? Quick hits. Beth Arritt, Higher Logic ).

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Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Reading the book in advance is encouraged, but it’s not required.

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Membership Marketing

APRIL 26, 2021

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. But how do you get a dynamic program up and running?

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Reid All About it

MARCH 18, 2022

. – Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges. By teaming up with industry suppliers to develop mutually beneficial programs, association leaders can deliver more non-dues revenue. Membership Recruitment: How to Reach New Markets. 1 CAE credit. 1 CAE credit.

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Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Book Club: The Art of Gathering. Professional development market potential. CAE credit.

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Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Blended Learning Revenue Conference Technology 300

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Find out how to reduce digital friction and increase congruency with revenue goals. Recession prep.

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Association Analytics

MARCH 1, 2022

It can also help with recruiting as potential workers are increasingly expecting modern tools to set them up for success in their new roles. Create a process to generate revenue using data. You can start with something small and incremental that generates revenue quickly. Identify low-hanging fruit to generate more revenue.

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Reid All About it

AUGUST 20, 2021

Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. The War for Talent: How to Recruit and Retain the Right People. Hear how you can transform your website into a Netflix-like experience with a positive impact on your recruitment, retention and revenue. Volunteer training.

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YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.

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millennials Course Recruiting Recruitment 150

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

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Recruiting Recruitment Certificate Social Media 150

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. ASAE Component Relations and Volunteer Management Book Club Join the ASAE CRVM Book Club to discuss The Four Agreements by Don Miguel Ruiz. The 2024 survey is now open.

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Reid All About it

DECEMBER 11, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. It’s a party plus networking … and a shot of learning and reflection to justify it all for your boss. BYOB, obviously.

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Project Education Software Review 370

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? Sponsorships. 1 CAE credit. More info/register. .

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SEPTEMBER 6, 2019

A clever hack for reading more books. Many associations struggle to identify additional sources of revenue and content for their members. Technology for Recruiting Volunteers. Chapters can play a key role in membership and revenue growth for your association. Small Staff Association Book Group. Tomasz Tunguz ).

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AUGUST 5, 2022

WBT Systems dives into the latest Membership Marketing Benchmarking Report from MGI and shares what they’ve learned about the impact of professional development on membership recruitment, engagement and retention. Executives share the top seven leadership books that changed their careers—some usual suspects, some surprises. Quick hits.

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Revenue Technology Innovation Marketing 39

Reid All About it

OCTOBER 9, 2020

How to read more books. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. How to update old blog posts for SEO. Joshua Hardwick, Ahrefs ). Christian Jarrett, Psyche ). Host: Zoom.

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Membership Marketing

SEPTEMBER 28, 2021

For the next five days, September 28 to October 2, y ou can download a free copy of my eBook, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. I have received a lot of positive feedback about the book. The eBook usually sells for $9.95, but I wanted to share a copy with you.

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Reid All About it

NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.

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Certificate Price Tools Technology 289

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Professional Development (PD) Book Club. Learn how to use inbound marketing techniques to drive non-dues revenue. Host: ACGI Software. Tue 12/6 at 1 p.m.

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San Jose millennials Revenue Content 150

Reid All About it

JUNE 3, 2022

However, degrees still get preferential treatment because recruiters aren’t certain what they represent and HR software doesn’t recognize them. A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue. Quick hits.

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Arlington Technology Software Revenue 39

Reid All About it

NOVEMBER 12, 2021

7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Tue 11/16 at 11 a.m. – CAE credits. . –

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Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Boost your Brand – Write a Book! Luke Burgis [A revealing one to ponder.] Tax reform threat. Mon 12/9 at 8 a.m. More info/register. More info/register.

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Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. Host: Association Design Circle.

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Revenue North Carolina Education System 42

Membership Marketing

JANUARY 11, 2022

For the next five days, January 11 through the 15th, y ou can download a free copy of my eBook, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. I have received a lot of positive feedback about the book. The eBook usually sells for $9.95, but I wanted to share a copy with you.

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eBook Recruiting Recruitment Revenue 52

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. But when I read her book, Quiet , my entire striving life up to that point made sense. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners.

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Atlanta Price Revenue Denver 195

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. A job board will attract millennials—and revenue too thanks to the employers who post positions.

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millennials Resources North Carolina Certificate 150

Reid All About it

OCTOBER 4, 2024

Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Host: UST Education Speaker: Ryan Graham, Chief Revenue Officer, PropFuel Wed 10/9 at 1 p.m. – Dienst at PCMA Convene. Generational labels lead to negative outcomes. 1 CAE credit. More info/register.

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FEBRUARY 17, 2017

I start my day by reading a book. So many books, so little time. Neil Pasricha has advice on how to read a lot more books this year. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. You remember those.

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Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I start my day by reading a book. So many books, so little time. Neil Pasricha has advice on how to read a lot more books this year. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. You remember those.

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Charlotte DC Washington Newsletter 150