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There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) You’re in luck!
That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. This book aims to answer three critical questions: Why is a growing membership so important? Here are some of the early book reviews.
Member recruitment. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. Learn about strategies for leveraging non-dues revenue opportunities strategically. Can you pinpoint your associations competitive advantage(s)?
It covers strategy, tactics, technology, AI and more in a post, not a download. At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community. Content strategy. Membership meetups. Skills training.
If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.
Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics. More info/register. Host: ASAE.
Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members.
Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. The seven biggest mistakes in membership recruitment.
West Virginia inmates will be charged by the minute to read e-books on tablets. When you recruit members, you’re inviting them to your organization’s “party.” ASAE Small Staff Association Professionals Book Club. The next book will be Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo.
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. An e-book in return for a newsletter subscription.
WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. Do we have approval to book live conferences? Virtual volunteer fatigue.
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. An e-book in return for a newsletter subscription.
Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth Nonprofits and trade groups develop strategies to manage transition, solicit feedback from their community or members, and reassess priorities in response to outside trends. More info/register. 1 CAE credit. More info/register. 1 CAE credit.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. For instance, at an event recently, the speaker offered to give his book away for free to anyone who sent him a text with their contact information.
In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.
Board strategy. Membership recruitment. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Arianna Rebolini, BuzzFeed Books ). I love Marketing General Inc.’s
My latest book, The Seven Deadly Sins of Membership Marketing , will be published early next year. Why Another Book on Membership Marketing? Many association executives found my previous book, Membership Recruitment , to be a valuable resource. and “How do we prioritize these strategies?” The result?
Now, he's head of Structure3C, a community strategy firm. She’s currently investing much of her time and energy into more research around what really makes communities successful and bringing a much-needed focus on data-driven strategy to the community industry. Their community is a key part of this strategy. Matt Lawson.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences. This strategy worked. Know what goals your annual meeting best amplifies and use it as a filter for your content strategy decisions.
The North Carolina Association of Certified Public Accountants (NCACPA) sends their volunteers an entire book. They’ve chosen the simple, yet inspirational Gratitude book, which is filled with quotes that resonate with volunteers. Experienced volunteers may work with new recruits to help them learn the ropes, for example.
Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations. AI acceleration.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. The 2024 survey is now open.
At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Encourage current members to volunteer for events or try and recruit others for you.
Recruitment and retention remain top-of-mind concerns for employers in 2023. It can be as simple as purchasing relevant books for a few employees, and then having them share what they learned with coworkers. Internal transfers and promotions help employees grow and help employers cut down on external recruitment costs.”
How to read more books. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. How to update old blog posts for SEO. Joshua Hardwick, Ahrefs ). Christian Jarrett, Psyche ). Host: Zoom.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer. BYOB, obviously.
13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. More info/register.
With our busy schedules, listening to books while commuting or exercising is sometimes convenient. So, I am happy to share that Membership Recruitment is now available as an audiobook. The book serves as a great way to refresh and inspire your membership marketing efforts. It is filled with his practical guidance.
For those engaged in nonprofit marketing, it’s noteworthy that fundraising and communication staff rank high in both need and difficulty to recruit. Recruitment needed at all levels and no budget to do so: Now that’s a problem. But I’m happy to report that a solution is at hand: social recruiting, especially LinkedIn.
If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.
. – ASAE Membership Mondays This month we’ll have an open-forum discussion with the group divided into break out rooms to discuss: Membership Retention / Renewal / Win-Back; Member Recruitment / Acquisition; Membership Success Metrics; and Membership Models / Pricing. More info/register. 1 CAE credit. . 1 CMP credit. . 1 CAE credit.
Strategy as currently practiced rarely emphasizes the importance of community.” A clever hack for reading more books. Gaining a Competitive Edge with Content Strategy (Washington DC). An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals.
I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. Seems like a good place to start. Lessons from the podcast world. Gamification at events. Thirteen ways of looking at art. |
Put it in the books. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Goodbye 2014. But isn’t that typical of almost every journey we go on?
Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.
Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: It was considered too resource intensive to play a consistent role in most promotional strategies. It is an effective recruitment tool that also promotes public awareness. Dan was determined to make us see the light.
Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Level up with these 15 association marketing resources—books, podcasts and blogs. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Quick hits. Host: ASAE.
million views since then, and has helped me accomplish my personal goals of generating influence and, soon, selling books about the topic. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. It’s racked up 1.3
Chris Vaughan at Sequence Consulting shares ten strategies for preparing your association for the future. Why a time zone recruitingstrategy has become the latest hiring trend. Guest: Megan Cottrell, director of digital strategy, CREW Network. Join us for the next installment of the three-part summer book club series.
It includes questions about the impact of the pandemic on strategy, pricing, etc. Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources.
In her book Creating Competitive Advantage, Jaynie Smith writes, It answers the customers key question: Why should I do business with you? It makes member recruitment and retention easier and raises member satisfaction. What are you offering that the other guy doesnt? A strong competitive advantage isnt just about revenue, however.
Digital transformation strategy. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor.
Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. Book summaries for busy people who want to quickly understand the key concepts of best-selling nonfiction books. Learn about platform strategies, content strategies, design and workflow. Matt Schlicht ).
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