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The Top Books for Community Managers in 2023

Higher Logic

The post The Top Books for Community Managers in 2023 appeared first on Higher Logic. The post The Top Books for Community Managers in 2023 appeared first on Higher Logic. In the name of a fresh start this year, Carrie Melissa Jones highlights seven of her top recommended reads for community builders from 2022.

Strategy 348
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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) You’re in luck!

Strategy 257
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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? Resource: 3 Customer-Focused Benefits of an Online Community. What is Your Brand’s Real Purpose?

Strategy 257
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Association Brain Food: 2.28.25

Reid All About it

.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.

DC 258
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Association Brain Food: 1.31.25

Reid All About it

Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Joanna Pineda of Matrix Group International describes strategies for mitigating the membership cliff.

Arlington 258
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Association Brain Food: 2.7.25

Reid All About it

Yeah, I said it and Im an introvert, so I get how tempting room service or a good book is when a reception or social outing is on the agenda. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines.

Chicago 275
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Developing a Micro-Moments Marketing Strategy

Higher Logic

So how do we take advantage of these micro-moments in our marketing strategy? Half of them go on to book travel through other means. It should be no surprise social platforms are a popular starting point, and a critical component of a micro-moment marketing strategy. There are three critical components to keep in mind.

Strategy 189