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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the strategies and tools modern associations are using to supercharge member engagement. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Tue 3/9 at 12 p.m. More info/register. Host: CEO Update.
Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). creates and deploys legislative scorecards to elevate its public affairs strategy. Membership course. 1 CAE credit.
Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Association Insights: Why Strategy and Foresight Are Not the Same Thing (Alexandria VA).
WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., I’m happy to feature it as long as it’s not too product-centric. 1 CMP credit. More info/register.
Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. How to build a successful content marketing strategy from scratch. Nellie Bowles and Noam Scheiber explain why this bill must be amended. Elise Dopson, Databox ).
Moderator: Heather Story, consultant, Volunteer Strategies. Host: Certification Network Group. Bill West, Chief Credentialing Solutions Officer, Cornerstone Strategies. Become a Survey Savant: Modern Strategies for Building Actionable Insights. Share your success (and failures) in working with volunteers. Host: Fridays@4.
And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute. Let them prove it.
By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in.
MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. The Content Strategy Conversation: Making Your Education Resonate. You’ve probably heard the term “content strategy.” How do you know if your association’s IT leader needs a coach
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists. Strategies to Engage and Retain Your Member Base. A new episode is posted every Monday by 1 p.m. Tue 2/11 at 1 p.m. –
Strategy as currently practiced rarely emphasizes the importance of community.” Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy?
Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register. Tue 5/5 at 11:30 a.m.
Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? CAE credit.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. Guest: Victoria Elliott. Mon 7/26 at 2 p.m.
It could be something like “supporting manufacturers in the widget industry” or “providing education and advocacy for doodad practitioners in California.” What’s your association’s core competency? Whatever it is, plug it into a search engine: Is your association at the top of the results? Are you the only result? Probably not.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Find out how to shift your perspective on engagement from seeing it as an activity that is siloed in the membership department to understanding its role at the heart of business strategy. or subscribe for updates.
Larger associations are independent corporations that usually have a physical presence, like offices, financial assets, and maybe other assets like intellectual property, or a certification or inspection program that the organization sells for a fee. I’m the executive director of one association and the legal counsel to another.
The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. ” Why this particular content strategy? With 35,000 unique visitors to the website since its launch, the strategy appears to have worked. That inventiveness extends to its event planning.
Rita Chen Fujisawa, vice president and VOO, California Association of Health Facilities, said CAHF members tend to be late adopters of technology. It needs to be an integrated strategy.” Associations are a logical place to look for career and professional resources.” Show me that benefit.”.
UBI and Certification Programs. Certification programs can be difficult to characterize as related or unrelated. Certification programs are frequently organized as public benefit entities (generally exempt pursuant to Section 501(c)(3) of the Internal Revenue Code). UBIT Strategy. Sacramento, California, United States.
In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California.
Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. There is no solution to the California housing crisis without the construction of millions of new houses.” Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. Learn how to adopt a new learning strategy that aligns with today’s learners. More info/register.
Mobile Learning: A Practical Strategy. They want to be able to complete full courses, prep for board exams, and earn their certificate – all on their mobile devices. Learn how to develop your education strategy to optimize mobile learning in your organization. Facilitator: David Joyner, Joyner Media & Strategies, Inc.
Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.
in the San Bernardino National Forest in Southern California. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Get a comprehensive overview of the more effective strategies, tools, and techniques to help workers stay productive remotely. Tue 3/10 at 11 a.m. – 1 CAE credit.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Andy Hicken, Director of Quality and Strategy. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN. Cost-Saving Strategies: How to Maximize Your Meetings Budget. Tue 1/28 at 12 p.m. –
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