This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When you recruit members, you’re inviting them to your organization’s “party.” Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. More info/register.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge member engagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. Host: Cvent.
While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. Whether or not the Class Action has any merit will be determined by the California legal system.
Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.
Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment.
Thanks to this course, over 1,000 association executives have learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. creates and deploys legislative scorecards to elevate its public affairs strategy. 1 CAE credit. Fri 6/21 at 1 p.m.
Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.
Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?
Strategy as currently practiced rarely emphasizes the importance of community.” Gaining a Competitive Edge with Content Strategy (Washington DC). An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. Technology for Recruiting Volunteers.
At the time, Kathy Hopinkah Hannan, then president of the Girl Scouts, wrote to then Boy Scout president Randall Stephenson, I formally request that your organization stay focused on serving the 90 percent of American boys not currently participating in Boy Scouts and not consider expanding to recruit girls.
If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Content audit. Fri 10/16 at 2 p.m.
Their strategies include running communications campaigns to inform communities about elections, training and convening nonprofit partners, providing voter engagement grants, investing in voting infrastructure, and funding research to inform strategy.
Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.
Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. How to build a successful content marketing strategy from scratch. Nellie Bowles and Noam Scheiber explain why this bill must be amended. Elise Dopson, Databox ).
Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.
Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. The Content Strategy Conversation: Making Your Education Resonate. You’ve probably heard the term “content strategy.” Host: PCMA. Fri 3/15 at 1 p.m. – 1 CAE credit.
Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Monetizing Virtual Events: Building Sponsorship Strategies.
Women’s History Month was first celebrated by the Sonoma, California school district in 1978. Expand your recruiting reach. You can also enhance your staffing strategy by recruiting employees from historically diverse colleges and universities. Reconsider your requirements.
Michele Champion, California Association of Marriage and Family Therapists. Associations Trends Talk: Growth-Focused Pricing Strategy. Association membership models and pricing strategies have shifted with changes to the value of participating in-person, remotely, or both. Presenters: Peggy Hoffman, Mariner Management.
What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. 1 CAE credit. Tue 7/27 at 1 p.m. Host: OnBoard.
Most groups have invested in improved systems and platforms, and some have adjusted their strategy to maximize the new equipment. These are telltale signs: Your strategy has changed. Investments in recruitment are not paying long-term dividends. By the time a new direction is approved, the plan may already be out of date.
You’ll need to recruit and train the right people. Strategy and ideas never go out of vogue,” said Jordan Bitterman, chief marketing officer at the Weather Company, in an interview with Business Insider. Building up a team isn’t always easy. First, there is the talent. Con: Groupthink. And who can argue with fresh and exciting?
Recruited by one of my customers, I was lured into the publishing industry to work on college textbooks for computer science and management information systems. After working at ASQ for three years, I received a phone call from a recruiter who had an opportunity that fit my visionary approach to publishing.
On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. I’m the executive director of one association and the legal counsel to another. The variety is what I like. How Big is the Association/Non-Profit Universe?
On the other hand, AGC has just two chapters in California. We provided some member discount programs that chapters could adopt and some support at a high level through marketing materials and pieces chapters could use for recruitment. These 13 chapters encompass different membership bases. AGC of America’s “Why Join?”
you’ll do well to look in California; it’s the state with the most companies with successful executives. These are the meat of your association endorsements and can guide your marketing and donor recruitmentstrategies. For every 10 successful CEOs, only four wear glasses. Playing “Spot the CEO”? In the U.S., Study up. "Rocking
Boomer succession plans can be just as important as millennial recruiting. . When it comes to grassroots advocacy, Hildebrand said make sure well-intentioned volunteers are trained in how to contact legislators properly and that volunteers fully understand their role in your organization’s overall outreach strategy.
In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.” Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members.
Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. California. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). South Dakota.
If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.
A common refrain among association governance experts is that a board of directors should focus on strategy and leave the execution to staff. Meanwhile, executing a full-fledged membership operation is beyond the scope of a volunteer role, but member-to-member connection can be invaluable to recruitment, retention, and engagement.
While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” Is technology a department, a strategy or something in between? Is technology a department, a strategy or something in between?
California, in particular, is rife with employment related challenges. New employees are not office "ally" recruitment prospects. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy. (5). They are like barnacles on a ship. generations. (2). governance. (6).
California Society of Association Executives (CalSAE) recently held their annual ELEVATE three-day conference in Palm Springs. Recruit volunteers and leaders to help embed connexity and professional development in the meeting design. Conferences that focus on connexity will see continued growth and high attendee satisfaction ratings.
A couple of notes to back this up: CINC’s latest state of the industry report said “staffing issues including staff burnout” and “recruitment” were cited as growing concerns for management companies. Content Strategy Manager, AvidXchange Guests: Jarrett Tran, Sr. Right, because there are certain states that have differences.
Recruiting additional supporters through high quality content and action opportunities. Key to their strategy was using influencers. Has your nonprofit used Instagram as part of its communications strategy successful? Their overall communications goals include: Engaging our supporters quickly. Have you used a contest?
California was one of the first that they’re becoming very popular, lots of which are based on the European GDPR. Thanks for the question, Ronald, he’s asked if you know, a maturity model for cybersecurity and cyber strategy that we kind of recommend. Penny Heyes 13:37. That was introduced a few years ago. Penny Heyes 16:18.
With this strategy, you draw people into a relevant conversation, identify their goals or needs, and respond appropriately—at scale, not individually. Strategies for Creating Nonprofit Engagement (Nonprofit Conversations with Cecilia Sepp, CAE ). Let’s Solve It: How Can an Online Community Support My Overall Strategy?
Aptify shares five under-utilized member recruitment tactics. Mobile Learning: A Practical Strategy. Learn how to develop your education strategy to optimize mobile learning in your organization. Join KiKi virtually at the California Society of Association Executives ELEVATE! . A must-read. Tue 4/4 at 12:30 p.m.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content