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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Read the full case study for more details on their strategy and results. Volunteering Programs.

Tools 205
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Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry.

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Association Brain Food: 10.4.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Hear success stories and case studies from an association that effectively retained student members. Association AI. More info/register (ASAE members only). 1 CAE credit. More info/register.

NJ 254
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Association Brain Food Weekly: 11.13.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Professionals in Certification Networking Event. The conversation will be light and provide attendees a casual environment to talk with other certification professionals about your challenges and/or successes. Host: PCMA.

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Ungated content, like blog posts, case studies, podcasts, or infographics, is free for an individual to consume and share. With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Free or ungated content.

Content 124
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30 Enticing Member Incentive Programs to Grow Your Organization

MemberClicks

Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.

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Association Brain Food: 9.20.24

Reid All About it

Hear about real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond and buy. Host: OnBoard Speaker: Donna Hamlin, Managing Partner, Founder and CEO of BoardWise Thu 9/26 at 1:30 p.m. – More info/register.

LMS 259