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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Read the full case study for more details on their strategy and results. Volunteering Programs.

Tools 205
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Association Brain Food: 2.28.25

Reid All About it

Member recruitment. From sponsorship and advertising, to sponsored content, educational programs, certification, and strategic partnerships, uncover untapped avenues that can drive revenue growth and ensure the resilience of your association in an ever-changing landscape. Can you pinpoint your associations competitive advantage(s)?

DC 258
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Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry.

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Association Brain Food: 1.17.25

Reid All About it

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264
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Association Brain Food Weekly: 11.13.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Professionals in Certification Networking Event. The conversation will be light and provide attendees a casual environment to talk with other certification professionals about your challenges and/or successes. Host: PCMA.

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Association Brain Food: 12.6.24

Reid All About it

Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. More info/register (ASAE members only). Location: Washington DC.

Content 213
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Association Brain Food Weekly: 3.5.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. Host: ASAE.