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I just received a real-world lesson in social networking done right — and a free bag of popcorn — thanks to Love Your City, a community outreach program by churches across Canada. What does this have to do with using social media to recruit new members to your non-profit? There are a number of lessons here.( read more ).
Member recruitment. Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Can you pinpoint your associations competitive advantage(s)? More info/register.
Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories.
WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate. Host: ASAE Greater Washington / National Capital Community.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
These casestudies illustrate the incredible possibilities that arise when mission-driven organizations are equipped with the right tools. From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. More info/register. More info/register. 1 CAE credit.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Fridays@4. CAE credits.
To power your operations, you need to recruit and retain a strong team of staff and volunteers. To raise enough funds to sustain your programs and services, you need to convince your community that your cause is worthy of support. Provide courses with relevant guidelines and real casestudies for learners to reference anytime.
They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). Quick hits. Tony Rossell, Marketing General, Inc. ).
.” Two years after MHEDA integrated video into its communications, it is leading the way with multiple-channel communications. In 2012, the Material Handling Equipment Distributors Association (MHEDA) saw signs of this coming sea-change and decided to start incorporating video into their communications.
Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. More info/register (ASAE members only). More info/register.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a casestudy on a successful event from start to finish. More info/register. 1 CMP credit.
I don’t usually feature casestudies but I’m making an exception for this one. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. AI tool for events. More info/register (ASAE members only). .
The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.
D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members. Online learning strategy.
During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? Bill’s colleague Merritt shared an example: “We’re trying to find a way to repackage [casestudies] for easier consumption.
We recently published a casestudy featuring Ewald Consulting , one of the largest AMC’s we work with at YM. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Live CaseStudy: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: Community By Association. Presenter: Dani Weinstein, Community Builder, Strategist and Advisor. Building Your 2021 Communications Plan. Discover everything that needs to go into your 2021 communications plan.
Dana Freker Doody, VP of Corporate Communications, The Expo Group. networking) – Member Engagement: Recruiting, Retaining and Engaging the Future of Your Association (Alexandria Brown Bag). Hear about proven strategies to recruit, retain, and engage young members, and casestudies of what’s worked and what hasn’t.
Clear communications. Clear communications. They then focused on simplifying their communications. Finally, they comprehensively followed up on their outbound communications and also called their ‘non-engaged’ potential members. Membership Recruitment' Excellent service. Fanatical follow up. Excellent service.
The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – Event sunsetting.
Here’s the webinar line-up for the association community this week…. EDT*- Recruiting and Retaining Talent (Virtual Lunch). David DeLorenzo, CAE, Executive Vice President, Information & Communications, American Urological Association. Host: Online Community Results. Hope to see you there! Tue 4/19 at 12 p.m.
Here’s the webinar line-up for the association community this week…. EDT*- Recruiting and Retaining Talent (Virtual Lunch). David DeLorenzo, CAE, Executive Vice President, Information & Communications, American Urological Association. Host: Online Community Results. Hope to see you there! Tue 4/19 at 12 p.m.
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with casestudies of organizations that have successfully shifted their cultures. Presenter: Carol Vernon, executive coach, founder, Communication Matters. As always, the meetup will be followed by happy hour. Presenter: J.P.
We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. You may think that these cases are irrelevant.
Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. Some tips to help you communicate: Be clear on assumptions. Leverage the community. Lay out your definitions up front. Don’t forget the intangibles.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Chapter communications. I’ve had a few writing projects finish recently and have room for more client work in my schedule.
Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. . – Bridging the Gap from Strategy to Execution. More info/register. Host: Web Courseworks. Presenters: VMAE CEO and AVMA Director of Special Projects, Ralph Johnson. Courseworks Client Success Manager, Matt Harpold. Thu 7/30 at 2 p.m.
Hear a casestudy featuring an association that has created a successful sponsorship program with its digital educational content. Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association. 1 CMP credit.
Having looked at his experience on LinkedIn , it struck me that he is more a ‘membership expert’ than a ‘PR expert’ (although he has carried out communications in various roles). Whatever type of person you recruit there are ways to compensate for the lack of either membership experience or practitioner experience.
Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. . – Marketing fundamentals. More info/register. 1 CMP credit.
The event featured lots of excellent casestudies from mainstream charities. These charities are using their beneficiaries to communicate the organisation’s key messages to campaign for social change, to fundraise and to connect with their audiences. Will you use digital storytelling to communicate your members’ stories in 2016?
Beyond immediate financial penalties, the reputational damage and loss of member trust could have long-lasting implications for membership retention and recruitment. Incident Response Do we have a clearly defined incident response plan that includes communication protocols for members and stakeholders?
With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress? IFTF Online Collaboration: A Global Communication Hackathon.
Another take on the young professional recruitment challenge comes from James Young of Product Community. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Next gen membership #2. Content marketing. Fri 10/6 at 12:30 p.m. CAE credit. More info/register.
Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Find out how the host communicated with members at the height of the pandemic to continue bringing in renewals and exceed their goals despite the circumstances. MeetingsNet ). CAE credit.
Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Communicating with Authors: How Do Societies Stay Connected with Their Authors? Member app. 1 CAE credit. More info/register.
This strategy also allowed the organization to effectively sort out who their most committed fundraisers were and prioritize ongoing communication with those individuals. Another reason for this strategy: LiNK discovered earlier that if an individual recruited at least one donor in the first week, a second or third would quickly follow.
They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.
The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. 1 CAE credit.
The Philanthropy for Voter Engagement toolkit includes legal guidelines and outlines best practices gleaned from interviews with over 30 foundations working in the space that represent a cross-section of the sector—big and small, community and private, urban and rural.
Bring your own casestudies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. More info/register.
Casestudies. You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. Participant discussions/chat transcripts. Question/answer summaries.
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