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Association Brain Food: 2.28.25

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Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?

DC 258
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Association Brain Food: 11.1.24

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Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Take away actionable strategies to boost sponsorship revenue and create lasting partnerships. More info/register. . 1 CAE credit. 1 CAE credit.

Revenue 258
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Association Brain Food: 10.11.24

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Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. I don’t usually feature case studies but I’m making an exception for this one. Membership value. AI tool for events. Association media. More info/register. Host: rasa.io

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Association Brain Food: 1.17.25

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Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Jerrica Thurman, Elation Communications Tue 1/21 at 12 p.m. More info/register. Mon 1/20 at 8 a.m.

Education 264
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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”

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Association Brain Food Weekly: 7.31.20

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Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. Communications in the COVID Era. 1 CMP credit. 1 CAE credit.

Montana 362
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Association Brain Food Weekly: 1.22.21

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Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. What Communication Competencies Will Association Leaders Need in 2021?