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Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Take away actionable strategies to boost sponsorship revenue and create lasting partnerships. More info/register. . 1 CAE credit. 1 CAE credit.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. I don’t usually feature casestudies but I’m making an exception for this one. Membership value. AI tool for events. Association media. More info/register. Host: rasa.io
Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Jerrica Thurman, Elation Communications Tue 1/21 at 12 p.m. More info/register. Mon 1/20 at 8 a.m.
” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”
Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. Communications in the COVID Era. 1 CMP credit. 1 CAE credit.
Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. What Communication Competencies Will Association Leaders Need in 2021?
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Luke Burgis [A revealing one to ponder.] Tax reform threat. More info/register (ASAE members only). More info/register. More info/register. 1 CAE credit.
A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software. or ‘Are you experiencing this too?’
Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. We immediately got a return on our investment with the revenue from returning lapsed members.”. The numbers speak for themselves.
The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Non-Dues-A-Palooza Digital Backstage Pass.
Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. 1 CAE credit.
The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Beyond Borders: Uniting Chapter Communications Learn how to foster clear communication and collaboration among your chapters.
As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds. Read the full casestudy to see the results. IOA took bold and decisive action to move the complex program to an online format.
Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Content marketing. CAE credit.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Location: Washington DC.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Dues revenue is the lifeblood of most associations and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. The future for event planners.
The side effects of this change are: A loss of traditional revenue generated by membership dues. We recently published a casestudy featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this casestudy. How to identify and implement non-dues revenue vehicles.
Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services. Increase revenue. Well, that was a nice segue into our next point: increasing revenue.). Increase Revenue. That being said….
Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.
Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a casestudy on a successful event from start to finish. Quickly, organizations froze salaries and eliminated bonuses and benefits as they hedged against rapidly changing revenue forecasts.
Hosts: crisis communications expert Adele Gambardella and Chip Massey *All events are online at Eastern Daylight Time unless otherwise noted. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – More info/register – repeats Sat 5/8 through Wed 6/12 at 11 a.m. Fri 6/7 at 4 p.m.
Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.
The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Host: Community Brands.
GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization. Non-dues revenue.
My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. Member communication is getting crazy. Read the rest at Avectra… Open CommunityCaseStudy – Empowering the Periphery. Do you give up on email? What about print?
As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds. Read the full casestudy to see the results. IOA took bold and decisive action to move the complex program to an online format.
This includes a new microsite and resource center for best practices, casestudies, proprietary research, and business tools designed specifically to help associations thrive in today’s environment. CaseStudies. Crisis Communications. Explore All CaseStudies. for gross operating revenue and 11.6%
Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Communicate to leadership and staff in their language.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Blue ocean strategy. To keep them at bay, find a new blue ocean.”
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with casestudies of organizations that have successfully shifted their cultures. Presenter: Carol Vernon, executive coach, founder, Communication Matters. As always, the meetup will be followed by happy hour.
Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. Dana Freker Doody, VP of Corporate Communications, The Expo Group. Wed 3/16 at 1:30 p.m.
Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. 1 CAE credit. 1 CAE credit. More info/register.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Chapter communications. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. More info/register. More info/register.
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. 1 CAE credit.
If your metrics include membership dues, event revenue and product purchases, roll them all under the broad category of Total Revenue. Clearly Communicate Results. Translating data into insights and actions will help you communicate the progress of your tactics and how they align with your strategy and mission.
Host: Community By Association. Presenter: Dani Weinstein, Community Builder, Strategist and Advisor. Building Your 2021 Communications Plan. Discover everything that needs to go into your 2021 communications plan. The Secret to Communication with Speakers and Attendees in a Virtual World. Tue 11/10 at 1 p.m.
Brainstorm ways to start planning for the uncertain future with casestudies and best practices from around the globe. If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Ben Martin, CAE, of Online Community Results. 1 CMP credit.
Join a discussion of emerging technology trends and the promise they hold for associations and non-profits, for-profit business practices that can grow revenue for your association, and how to better communicate and connect with your audiences in the new year (and beyond). Organizer: ASAE Communications Section. 1 CAE credit.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. Generation Z. More info/register. Fri 2/2 at 4 p.m. 1 CAE credit.
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