This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. How to calculate your association’s member retention rate.
Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. BackPocket Agency explains why you need a content strategy and how to create one.
The American Society of Association Executives (ASAE) uses multiple systems—AMS, emailmarketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. We don’t want to measure how well we did against old strategy, because it’s now constantly changing.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy.
Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. More info. (1 1 CAE credit). Wed 3/30 at 1 p.m. –
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails.
Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation. How to Go Virtual (While Still Creating an Engaging Experience). Stay safe, stay well, take care. 1 CMP credit.
Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. More info. (1 1 CAE credit). Wed 3/30 at 1 p.m. –
Welcome to emailmarketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. More info/register. Host: On Good/Public Interest Registry. all times are Eastern Daylight Saving Time.
WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Some quick hits before we get to the list of free webinars: How to know if your website has been hit with a Google penalty and how to fix it.
To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. Publishing casestudies that demonstrate your organization’s expertise. As a first step, be sure to collect subscribers’ names along with their email addresses. Download it now.
Feverbee’s goal is to help build community, and their blog supports that goal by sharing expert tips, casestudies, and advice for community managers. Marketing Automation. Their guests include social media marketers and leadership from organizations like Lenovo, Brandwatch, the Houston Texans, and the W2O Group.
Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. It enables you to send a series of emails based on actions that recipients take. Related: EmailMarketing vs. Marketing Automation [Explained].
I’ve been harping on ASAE exhibitors the past few years to step up their emailmarketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. .* – Going For the Big Wins: How to Get Unstuck and Achievement Phenomenal Growth. We’re committed to our community. Host: FeverBee.
When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as emailmarketing, event registration, and website functionality). Web Tracking Is Your Marketing Automation Advantage. What Are They Telling You?
How to repurpose your content There are so many opportunities when the rewards from repurposing content can be used. Reference aged content Highlight how an older casestudy may have managed to help keep your organization agile and relevant throughout the years. And what do we want them to attend this month?
Learn how to craft the perfect pitch. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association EmailMarketing Benchmark Report on emails sent using marketing automation. How to Attract and Engage Attendees with an Event Community. Host: PCMA.
TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio.
Wondering how to get the most out of your AMS’ member portal? Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. How to Create an Analytics Strategy & Roadmap. 1 CAE credit.
This casestudy shows how digital marketing through public relations can boost your practice’s visibility affordably. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines.
How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Hear how HIMSS approached and addressed these issues, taking control of their data to grow their audience and tailor their outreach. Quick hits.
No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. More info/register. 1 CAE credit. More info/register.
I’ve been harping on ASAE exhibitors the past few years to step up their emailmarketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. .* – Going For the Big Wins: How to Get Unstuck and Achievement Phenomenal Growth. We’re committed to our community. Host: FeverBee.
Nonprofit Hub also has How to Show Your Donors You Care. In other news, NTEN, Care2, and hjc have just released the first annual Digital Strategy Outlook Report which includes casestudies from nonprofits and seven steps for digital strategy success in 2015. SocialBrite tells you How to Get Started. Nonprofit Training.
Perhaps the question is intimidating, or perhaps people aren’t sure exactly how to define AI. If you’re automating your emailmarketing communications, you’re using AI. Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [CaseStudy]. Most attendees answered no. Need inspiration?
Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.
How to build a fanbase? So, the question “How to build a fanbase?” So we’ll start by looking at how to build a fanbase before moving on to the best way to turn that fanbase into a thriving community. Harness the power of emailmarketing. How to post on Facebook? How to post on Twitter?
The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. How to develop empathy for someone who annoys you. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.
. – Improve Your Email Engagement with a Conversational Email Strategy. Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. How to Breakthrough to New Audiences Using Virtual Events. More info/register. Must join Fridays@4 for free first.).
These are a few examples of how to use technology to tap into the powerful emotional drivers that spark engagement across association communities. By using stories and casestudies, staffers can create more compelling arguments and help leaders see how their decisions impact actions. Empathy provides context.
John Haydon talks about the new subscribe feature with two posts that show how it can benefit your nonprofit. How to activate Facebook’s new Subscribe Button (and what it means) and 7 ways Facebook’s Subscribe Button can be a nonprofit game-changer. The Agitator shares how to Turn Fans into Ambassadors. See you next week!
WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. Too many people, perhaps following the poor example of politicians and media, have forgotten how to do this respectfully. Sunsetting programs. Change readiness. 1 CAE credit. More info/register. to 3:20 p.m.
Billhighway explains how to build a case for joint membership and the issues you need to consider when implementing it. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to emailmarketing.
15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. That’s why marketing often falls prey to the classic spray and pray model. 1 CAE credit. .
How to repurpose your content There are so many opportunities when the rewards from repurposing content can be used. Reference aged content Highlight how an older casestudy may have managed to help keep your organization agile and relevant throughout the years. And what do we want them to attend this month?
Finally, if you look at the data from the 2012 eNonprofit Benchmarks Study , you’ll see that participants in that study, which are primarily larger nonprofits, send email weekly on average. Check out this post for more Nonprofit EmailMarketing Stats. How to Make Good Decisions for Your Nonprofit.
Do Social Better with Google Analytics: How to Use Advanced Segments to Track Social Media Performance. If you are interested in working with local businesses for marketing and fundraising, take note: We are hosting a webinar with Joe Waters on Setting Up Marketing and Fundraising Partnerships with Local Businesses on August 18.
This week we are talking crowdfunding, making your Form 990 work for you, as well as email and content marketing stats. It’s time for Mixed Links… Find out how to get your stories organized so others can write them like TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [casestudy].
Supporting Materials : Mention any optional supporting materials youre open to receiving, such as casestudies, testimonials, or additional certifications. Submission Platform or Method : Clearly state how proposals should be submitted. Leverage EmailMarketingEmailmarketing is a powerful way to reach your network directly.
Content marketing for associations isn’t a one-size-fits-all approach. With clear goals and an understanding of how to reach your audience, content marketing can become a core component of your association’s strategy, supporting both short-term engagement and long-term growth.
Before we dive into how to choose the best solution for your association, lets get the basics out of the way. Integrations: Ensure the membership management system can integrate with the other tools you use, whether thats an emailmarketing tool or your CRM. How to Choose a CRM for Associations + 9 Top Providers.
This casestudy shows how digital marketing through public relations can boost your practice’s visibility affordably. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines. It’s the cornerstone for all your online marketing strategies.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content