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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. How to calculate your association’s member retention rate.

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Association Brain Food: 12.6.24

Reid All About it

Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. BackPocket Agency explains why you need a content strategy and how to create one.

Content 213
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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. We don’t want to measure how well we did against old strategy, because it’s now constantly changing.

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Association Brain Food: 10.4.24

Reid All About it

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy.

NJ 258
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Association Brain Food Weekly: 3.28.16

Reid All About it

Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. More info. (1 1 CAE credit). Wed 3/30 at 1 p.m. –

LMS 170
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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.