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Association Brain Food: 12.6.24

Reid All About it

Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. BackPocket Agency explains why you need a content strategy and how to create one. Learn how to set basic goals and develop realistic expectations for success and impact during their time as Treasurer.

Content 213
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Association Brain Food: 1.17.25

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Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264
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How to Make Analytics a Priority – Finally!

Association Analytics

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Illustrate how data can solve their pain points. Ask, “Do you want better member insights to inform strategy?” The post How to Make Analytics a Priority – Finally!

How To 169
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Association Brain Food: 11.1.24

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Hear about the hidden ingredient your core message is probably missing (hint: it’s not what you think), three essential elements that make your message irresistible and how to bake them in from the start, where persuasive message design fits in your organization’s ecosystem, and how to make a bulletproof case for it.

Revenue 258
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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Without that data, and the community filled with relationships and resources drawing members in, what do you have? Learn how to harness it to create an awesome personalized experience. If you want to follow up, send another email to confirm your hypotheses about what your members were interested in. Better Together.

Marketing 136
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Association Brain Food Weekly: 9.13.19

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Find out how the Albright-Knox has “shaken off its stodgy reputation and become the place to be.” WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience.

DC 34
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Association Brain Food: 1.10.25

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The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience.