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TopClass LMS describes how your association can support and enhance corporate workforce development initiatives through learning portals, skills training, credentialing programs, career pathways, and moreand suggests several reasons to prioritize these efforts. Member recruitment. Repurposing webinars. Devils advocate.
Between developing personas and learning how to do the automated campaigns, it was worth every penny.”. Re-purpose messaging and design templates for recruitment campaigns, regular renewal outreach, and member engagement based on the established personas. The Results: Putting the campaigns in action.
Take a look at our Education + Learning Success Kit to learn how to strengthen your programs. Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils.
“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Hear about the hidden ingredient your core message is probably missing (hint: it’s not what you think), three essential elements that make your message irresistible and how to bake them in from the start, where persuasive message design fits in your organization’s ecosystem, and how to make a bulletproof case for it.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change.
Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. BackPocket Agency explains why you need a content strategy and how to create one. Learn how to set basic goals and develop realistic expectations for success and impact during their time as Treasurer.
We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. It can also help with recruitment as prospective employees want to understand the tools they’ll have to help them do their job. The post How to Make Analytics a Priority – Finally!
Billhighway discusses the chapter bright spot concept—a CRP need-to-know—and explains how to share the exceptional practices (bright spots) of one chapter with all the rest. Wondering how to move forward with DE&I initiatives beyond the ubiquitous statement? Jennifer Dienst at PCMA Convene describes what these packages included.
Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.
A new casestudy by Naylor on MHEDA’s use of video highlights how video can be used to serve a variety of association challenges, including member engagement, recruitment and retention; member services such as training and continuing education; and how to raise awareness of advocacy and campaign issues.
This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.
How to check for inclusive language in Microsoft Word. Rob Woodgate, How to Geek ). Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. . 1 CMP credit.
CAE, which focuses on casestudies. Anna and Elizabeth recently led our May Thought Leadership Webinar on member engagement sharing the key points of their whitepaper, which included casestudies featuring the six associations they presented as part of their research. and Elizabeth Weaver Engel, M.A.,
They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment.
WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. How to Go Virtual (While Still Creating an Engaging Experience).
Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.
How your attendees leave your event is as important as how they are welcomed, says Julius Solaris of Boldpush. Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members. Open Discussion: How are you keeping political discussions civil at work?
Recruit your team. Get comfortable with experimenting (for more on how to do this, see the earlier Spark collaborative whitepaper Innovate the Lean Way ). Review your legacy systems and processes (make sure you’ve got the “digitizing” part covered, for Ross/Mocker fans). Improve your culture management.
But how do you reach those donors on the multiple platforms they use without running yourself into the ground? In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. The first goal is to raise money and, hopefully, recruit more donors. welcome email series. get creative. !
These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How the serve an evolving membership, specifically the need to address generational changes within their member structure.
Keep reading to learn the pros and cons of each model and how to apply each type at your association. Ungated content, like blog posts, casestudies, podcasts, or infographics, is free for an individual to consume and share. Free or ungated content. Individuals don’t need to provide any information for content. Learn more.
Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. Increase Your Association’s Value Proposition and Reach with Digital Events.
It’s “a planning method that helps people and organizations figure out how to create their preferred future.” Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with casestudies of organizations that have successfully shifted their cultures. He’s spot on, but, thankfully, provides advice on how to overcome these challenges. Ryan Law, CXL ). More info/register. Host: Impexium.
Billhighway explains how to identify bright spots —chapters that are achieving success by doing something different, something others chapters can replicate. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. How to Scale Community Globally. 1 CAE credit.
The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Chamber Pros Community describes how to use data to assess whether an event is still serving your chamber, chapter, or association.
Here’s how to get started. . How c an p rofessional a ssociations b enefit f rom b usiness a nalytics? . Learning how to leverage your data will help you boost member recruitment, retention, and overall engagement. . How well is your association doing with your long-term and short-term goals? Download now.
EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Tue 4/19 at 12 p.m. 1 CAE credit. Thu 4/21 at 4 p.m.
EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Tue 4/19 at 12 p.m. 1 CAE credit. Thu 4/21 at 4 p.m.
The experience of the American Speech-Language-Hearing Association (ASHA) provides a great casestudy of the use of smart staff engagement processes and decision-making. ASHA experienced success on the employer/recruiter side as well. Your job board platform will be your go-to source for much of this data.
Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.
Identify what you need to deliver the member experience you want, and learn how to make the data work for you. Resource: Higher Logic + AACSB CaseStudy. Activity Tracking / Data Collection. Mobile Apps. The number of mobile users worldwide is expected to reach 7.33 billion by 2023.
We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. 7) A Mini CaseStudy on Motivation by Ken Blanchard.
Kristine Metter, CAE, at Crystal Lake Partners explains the basics of foresight governance and how to help your board develop a culture of foresight. Career Management and Lifelong Learning: How to Create and Follow Your Professional Development Plan. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation.
Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. How to build a successful content marketing strategy from scratch. Per study, women don’t self-promote as much as men. How to Double Your Nonprofit’s Facebook Fundraising. 1 CAE credit.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy. 1 CAE credit.
Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. How to Go Virtual (While Still Creating an Engaging Experience). Validate Your UX: How to Get the Most Out of Your Website Budget.
However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better. Bring your own casestudies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Virtual conference networking. More info/register.
They explain how to earn and reward learner loyalty. How to respond? Hear a casestudy featuring an association that has created a successful sponsorship program with its digital educational content. Member data tells us how to communicate, not the other way around.?A Technology for Recruiting Volunteers.
CaseStudy: A Thriving Membership Organization. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. CaseStudy: A Thriving Membership Organization. CaseStudy. (9). Membership Recruitment. (4). Speaking Engagements.
TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans.
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