EventMobi: Association Events

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Can you share case studies of similar organizations using this product?

Technology 264

Technology How To Case Study Price 264

Reid All About it

NOVEMBER 1, 2024

Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Coincidence?

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

JANUARY 17, 2025

Small Staff Insights to Fuel Your Year: Breaking down the Small Staff Benchmark Report The 2024 Small Staff Benchmark Report offers a comprehensive look at how small associations are performing across key areas like member engagement, technology adoption, and revenue growth. More info/register. 1 CAE credit. 1 CAE credit. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

Case Study 103

Case Study Texas Guidelines Revenue 103

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. Getting in touch with members through automation. 2 additional renewals came from other member types. The numbers speak for themselves. Looking to the future.

Case Study 120

Case Study Recruitment Recruiting Revenue 120

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. 1 CMP credit.

Montana 362

Montana Revenue Case Study Innovation 362

Higher Logic

JANUARY 8, 2019

Using Higher Logic’s marketing automation software (Real Magnet), PPAI ran an email drip campaign to build awareness and excitement prior to launch and to prepare members for the community’s arrival. Since PPAI is all about promotional products, the marketing team thought a direct mail campaign would catch members’ attention.

Case Study 136

Case Study Social Media Products Committee 136

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Member Engagement 120

Higher Logic

OCTOBER 16, 2018

Dave : We’re really excited about the new integrated community and marketing automation campaigns we’re working on in partnership with Higher Logic. We’re customizing our DEN email outreach to be more visually engaging. Jenny: What’s next for the DEN?

Education 91

Education Case Study North Carolina Oklahoma 91

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. Ryan Law, CXL ). Barry Davret, Medium ).

DC 294

DC Washington Member Engagement Content 294

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Eric Lanke

JULY 20, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. If you're having trouble getting your members "engaged" in your association, it might be worth a read, if, for no other reason, than to get your head around what engagement really means.

Member Engagement 100

Member Engagement Case Study Tools Resources 100

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Community Case Studies. Host: American Marketing Association. 1 CAE credit.

Technology 370

Technology Strategy Education System 370

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Education Communications Strategy 370

Smooth The Path

MAY 7, 2017

We can do this at your association, we just need to understand members better. Related: Member Engagement Research. My sleep study illustrates the problem with association data. Case study: In-depth member interviews feed association’s strategic plan.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree. Learn more.

Content 119

Content Marketing How To LMS 119

GrowthZone

JUNE 21, 2019

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. On average, 10% of customers drive over 50% of word of mouth marketing.

Marketing 121

Marketing Handbook Case Study Social Media 121

Higher Logic

NOVEMBER 12, 2019

To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information. AARC was able to bring back 800 lapsed members in just 45 days with an automated win-back campaign. Read the full case study for more details on their strategy and results.

Tools 205

Tools Recruitment Recruiting Strategy 205

Reid All About it

SEPTEMBER 27, 2024

Host: American Marketing Association Speaker: Ryan Brock, Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works *All events are online at Eastern Daylight Time unless otherwise noted. . More info/register. More info/register. 1 CAE credit.

Arlington 281

Arlington DC Washington Revenue 281

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. 1 CAE credit.

Certificate 291

Certificate Price Tools Member Engagement 291

Nimble AMS

MAY 19, 2021

Here’s a recent story of how one of our clients is expanding member engagement using Nimble Communities. Nimble Communities allows associations to easily set up and host a branded online member community. 5 Steps to Getting Started with an Online Member Community. How to attract and engage members – all year long.

Member Engagement 78

Member Engagement Case Study Software Content 78

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Whether you’re using Feathr for retargeting or running your own ad campaigns on LinkedIn, Facebook, or another platform, we’re here to help you level up your advertising game to reach and convert more audience members.

San Diego 370

San Diego Strategy Education Price 370

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Revenue 259

Revenue Montana Case Study Education 259

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

Leadership 175

Leadership Content Social Media Member Engagement 175

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015.

California 150

California Member Engagement Case Study Review 150

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Another is persuading members to make time for association engagement. 1 CAE credit.

Chicago 264

Chicago DC Washington Strategy 264

Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Host: Aptify.

Case Study 285

Case Study Conference Price Content 285

Reid All About it

MARCH 5, 2021

Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. More info/register. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Hear about some major considerations for online engagement. Host: ASAE.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Please email me if you have something to discuss. Pierre PARtnership Award deadline today.

Tools 281

Tools Strategy Revenue Education 281

Reid All About it

MARCH 11, 2016

What Can You Learn from Gaming That Will Boost Member Engagement? Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. Location: Marketing General, Inc. How Are You Engaging Your Young Professionals? Wed 3/16 at 1:30 p.m.

Case Study 150

Case Study Raleigh Project Revenue 150

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this case study.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study millennials Social Media Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study millennials Social Media Sample 150