SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]
Higher Logic
AUGUST 9, 2018
As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories. 2 additional renewals came from other member types. We immediately got a return on our investment with the revenue from returning lapsed members.”. The numbers speak for themselves.
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