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Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling memberengagement experiences for their members. Compelling MemberEngagement Using “Pull” and “Push” . CaseStudy – Creating More Compelling MemberEngagement.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. I don’t usually feature casestudies but I’m making an exception for this one. Call-a-member month.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt.
It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D We’ve been defining engagement by what we value, not by what members value.
The American Society of Association Executives (ASAE) was ready to take memberengagement to the next level. As its member base grew, the association needed to adjust member communications to match. So it gave members a voice and a platform with powerful social networking, discussion, and information-sharing tools.
Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. Content strategy.
In preparation for other strategic planning processes the association conducted quantitative membersurveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.
However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Mobile engagement strategy. Do you use all the data you collect? Are you feeling a bit sheepish right now? Coincidence? Education revenue.
s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
Read on to discover new ways to generate non-dues revenue, including actionable casestudies. Even if not directly monetized, data products can enhance member benefits, fostering loyalty and retention within your association. This involves assessing both memberengagement and revenue generation across all offerings.
What Can You Learn from Gaming That Will Boost MemberEngagement? Learn how to use gamification strategies and techniques to increase and deepen memberengagement, and motivate people to achieve goals. Presenter: Amalea Hijar, Associate Director, Member Strategy, American College of Cardiology. More info. (1
Avoid the pitfalls of satisfaction surveys. Organizations utilizing satisfaction surveys are more likely perceived by their members as just another association. Members don’t care about your association’s “outputs”. While survey participation is usually in the 2% to 4% range, 15% of the Society’s members participated.
Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Hear about the strategies and tools modern associations are using to supercharge memberengagement.
AI Powered Possibilities: Leading Your Association From reducing manual burdens on staff and streamlining processes, to strengthening memberengagement and retention with better utilization of member data, generative artificial intelligence (AI), like OpenAI’s ChatGPT, is changing the way associations work.
– How Higher Logic Embraced AI While Mitigating Risk Hear a casestudy example of how Higher Logic internally explored and adopted AI tools while maintaining security and privacy controls. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. 1 CAE credit.
Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. CAE study group. Fridays@4 is hosting a free CAE study group —you have to join first , but that’s free too. Wed 2/10 at 11 a.m. CAE credits. CAE credits. Host: Clowder.
More on engagement. MCI surveyed association members and customers for their Association Engagement Index 2024. Hear about the findings of the 2024 Association Trends Study and the transformational power of technology and its role in shaping the future of memberengagement and association growth.
Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Hear about some major considerations for online engagement. Presenters: Ann H.
To help you provide them with the experience they expect, offer members an online portal where they can manage payments, orders, and preferences; participate in discussion forums; and answer polls and surveys. A member portal is an essential tool. And the professionals surveyed agreed at almost the same rate, 65%. .
The weekly list of free educational events and resources for the association community… Virtual association survey. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. More info/register.
A few common issues come up in GrowthZone’s latest association survey report. One is the difficulty of proving the value of membership to prospects and members. Another is persuading members to make time for association engagement. 1 CAE credit. More info/register. Location: Washington DC. More info/register.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Hear about some major considerations for online engagement. 1 CAE credit.
An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member retention.
To assess learner satisfaction, you could ask learners for feedback on course completion via survey or webinar, or use discussion forums to allow learners to make suggestions and provide feedback to instructors and administrators. This can be done in a variety of ways.
I recently read an interesting report, Leading Engagement from the Outside In*, which offers an alternative view to traditional memberengagement activities and metrics when considering levels of memberengagement with an organisation.
We suggest that you have a conversation and not send a survey. Memberengagement – you can identify what products and services your members are interacting with to help increase engagement. Loyalty – data can help you understand behavior that drives the most loyalty amongst your members. Take action!
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. I’ve had a few writing projects finish recently and have room for more client work in my schedule. More info/register. 4 CAE credits.
Oscar Larson will tell us how they did it along with the insights he received from his post-meeting surveys. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. More info/register.
Customization: LMS platforms often offer customization options, allowing you to tailor learning experiences to meet specific member needs and preferences. Ultimately, it allows you to drive member satisfaction, retention, and organizational success. Regular updates keep membersengaged and interested in exploring new resources.
Here are some primary goals that content marketing can help achieve: Member Acquisition: Reach potential members by showcasing your association’s value and thought leadership in the industry. MemberEngagement: Encourage active involvement in your community by sharing insights, educational content, and industry trends.
While reading GrowthZone’s 2024 association survey report , I noted a few common problems. One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. Blue ocean strategy. To keep them at bay, find a new blue ocean.”
Surveys have proven themselves to be an important way to collect information for any association or brand. After all, members serve as the pulse of the industry and can direct an organization’s focus towards the next big thing , or where their efforts could be improved. The best surveys use targeted questions to seek information.
Please participate in a short survey on the impact of COVID-19 on association conference sponsorships. The goal for this Partnership Professionals Network survey is to collect and share the concerns and insights of association staff. Hear about some major considerations for online engagement. More info/register. Get Zoom invite.
Hear the results of a recent survey on the New Event Landscape, aggregating data and insights from hundreds of event professionals at the start of 2021. Industry Insight: What To Know About Hybrid Events | A CaseStudy. Ultimate MemberEngagement: The Power of Data-Driven Decision Making. More info/register.
Ask for their feedback, invite them to do a casestudy, and make them feel involved (without having to commit their time). Pay attention to all of your members, but go above and beyond for your advocates. Get the Handbook>> See Also: Why Member Exit Surveys are a Must. Be careful about confusing the two.
Using Meals to Drive Virtual and Hybrid Event Engagement. Based on a recent survey, 65.9% Get examples and casestudies from associations that are seeing unprecedented meeting success, regardless of format, thanks to these tactics. Association Insights Survey Part 2: Analysis and Action with Survey Data.
Let’s review associations' most common member retention challenges and the solutions for overcoming them. Challenge 1: Lack of memberengagementMembers who feel disconnected from your association won’t see its relevance in their professional or personal lives.
SEE ALSO: How to Survey Association Members. Download your free copy of Include is a Verb: Moving from Talk to Action on Diversity and Inclusion. Elizabeth Weaver Engel, M.A., CAE, CEO and chief strategist at Spark Consulting LLC, has nearly 20 years of experience in association management.
This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. Another recent Forrester survey found U.S. At some point, your social media channels are simply not enough. A long list of reference customers.
It’s a win-win strategy that, when executed well, creates a positive feedback loop— happy members become advocates, attracting even more new members. Impact on Membership Growth and Retention Incentives don’t just help bring in new members—they can also play a critical role in keeping existing membersengaged and satisfied.
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