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I just received a real-world lesson in social networking done right — and a free bag of popcorn — thanks to Love Your City, a community outreach program by churches across Canada. What does this have to do with using socialmedia to recruit new members to your non-profit? There are a number of lessons here.( read more ).
Many associations , that I speak with , are concern ed about their ability to recruit high-quality webinar speakers, or even forget high quality, recruiting anyone to teach a webinar! Here are some strategies you can consider when recruiting new webinar speakers to set yourself up for the best success rate possible. .
Member recruitment. Through interactive discussion and casestudies, attendees will learn how to handle conflicts of interest, confidentiality concerns, fair decision-making, and fostering an ethical culture in the workplace. Can you pinpoint your associations competitive advantage(s)? More info/register (ASAE members only).
Nonprofit Webinar: Considerations for Your Data Licensing Arrangement Whether for socialmedia promotion, member surveys, or email campaigns, a data licensing agreement is often at the center of arrangements concerning the use and transfer of consumer data. 1 CAE credit. More info/register. More info/register. More info/register.
The more association folks I talk to about socialmedia, the more evident the knowledge-gap between those that ‘do’ socialmedia and those that ‘don’t.’ BUT here is an approach I have found useful in helping associations develop and continually improve their socialmedia strategy.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a casestudy on a successful event from start to finish. More info/register. 1 CMP credit.
Socialmedia/community. We recently published a casestudy featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this casestudy. How to retain members and recruit new members for the future. They question the value of: Mobile technology.
We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. 7) A Mini CaseStudy on Motivation by Ken Blanchard.
I don’t usually feature casestudies but I’m making an exception for this one. Hear about using key integrated tactics like socialmedia and influencer marketing to forge authentic connections that distinguish your brand in this era of AI and abundant content. AI tool for events. More info/register.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Live CaseStudy: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees.
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB CaseStudy.
You may know that Higher Logic is the leader in socialmedia and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate socialmedia content.
Using SocialMedia to Recruit Staff. A former client contact of mine helps to manage a blog and related socialmedia to recruit staff for the company where she works -- Sodexo. Labels: SocialMedia. Unleash the Power of Market Testing in your Membership Recruitment. CaseStudy. (9).
The first goal is to raise money and, hopefully, recruit more donors. Socialmedia posts? Try: Using quotes, statistics, and excerpts from your article in socialmedia posts, then linking readers to the full article. Create casestudies and collect testimonials from clients and supporters.
That giant toolbox we call socialmedia is getting fuller every day with different types of tools to help associations and nonprofits. SocialMedia' Well, there’s a new-ish kid on the block in this arena and its called Content Curation. Tell us about it in the comments below! We can help!
I was delighted to attend the SocialMedia Exchange event on 8 February, which focused on all things digital for charities but especially storytelling. The event featured lots of excellent casestudies from mainstream charities. Ask your members on socialmedia. Find the stories. Where can you find stories?
All the nine research partners employed socialmedia and electronic communications vehicles – such as websites and blogs – to build support. This can happen through socialmedia and electronic communications, but also through networking and during events. Beef up your socialmedia strategy.
Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.
This could include articles, newsletters, educational resources, webinars, and socialmedia posts that help your members stay informed, grow their skills, and stay connected with your association. Some may enjoy long-form reports, while others might value quick socialmedia updates or visual content.
How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and socialmedia? How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and socialmedia? What is the perfect mix of web and mobile offerings?
Plus: the ingredients to deliver a rockin’ casestudy. The details, and more, in today’s SocialMedia Roundup: Where’s Waldo? Study up. "Rocking "Rocking the CaseStudy" on The Non-Profit #Marketing Blog [link]. The brave aren’t all bald—and neither are most CEOs.
Ungated content, like blog posts, casestudies, podcasts, or infographics, is free for an individual to consume and share. Consider sharing free or ungated content on your socialmedia platforms and within your association’s virtual community to reach the most people and build organizational awareness. .
Hear casestudies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of socialmedia fundraising. More info/register. Host: Nonprofit Tech for Good. 1 CAE credit.
When executed properly, socialmedia is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven socialmedia tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Twenge says teens are in the midst of a mental health crisis because of phones and socialmedia. Don’t subscribe? Try this tool.
Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Marketing tools like socialmedia, email marketing and SEO can give you great results without breaking the bank. Over 12 months, CMA worked its magic and boosted NJSNA’s socialmedia followers by 1,066.
CaseStudy: A Thriving Membership Organization. Unleash the Power of Market Testing in your Membership Recruitment. CaseStudy: A Thriving Membership Organization. CaseStudy. (9). Membership Recruitment. (4). SocialMedia. (5). Social Networking. (6). Speaking Engagements.
Another reason for this strategy: LiNK discovered earlier that if an individual recruited at least one donor in the first week, a second or third would quickly follow. LiNK’s fundraising kit includes logos, socialmedia graphics and messages, email messaging, images, tips, videos and everything a person would need to represent the cause.
I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Another is persuading members to make time for association engagement. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.
Socialmedia feeds/conversations. Casestudies. Socialmedia. Whether this means recruiting them to serve as presenters, facilitators or curators, or simply featuring their blogs and industry resources within your established community, bring them into the fold. Discussion boards/online communities.
Fundraising with SocialMedia. In the March edition of Associations Now , Andrew Lang highlights a socialmedia success story titled Tweeting for Dollars. Labels: SocialMedia. There is no doubt that socialmedia efforts can be a challenge. Fundraising with SocialMedia.
News on SocialMedia and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to socialmedia. Labels: 2012 Benchmarking Survey , SocialMedia , Social Networking.
And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Of special interest: It includes three casestudies of associations that recently changed their volunteer programs and are now flourishing. But slowly, throughout the year, people stop coming. Projects hit roadblocks. Sound familiar?
It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done.
Practical Uses of SocialMedia for Association Marketing. Of course, the topic of socialmedia came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of socialmedia really well. Tony Rossell.
Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on socialmedia—here’s what to do about it. Hear casestudies and ideas on how to use LinkedIn to drive membership and engagement. Hootsuite ). How to convert blog readers into leads. Kissmetrics ). Tue 2/20 at 3:30 p.m. –
This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns. utilize Customer Centric Design Thinking to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and socialmedia presence to increase impact.
This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns. utilize Customer Centric Design Thinking to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and socialmedia presence to increase impact.
How can associations use socialmedia to impact legislative outcomes? Hear several casestudies on how we have transformed these meetings and how it can work for your association. Bring your own casestudies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis.
Host: Guild Speakers: Blaise Grimes-Viort, Community Operations & SocialMedia Consultant, Is The Answer Richard Millington, Founder, FeverBee Venessa Paech, Director, Australian Community Managers Gregor Young, CEO, Guild Tue 4/18 at 11 a.m. Hear details from a casestudy organization that has turned this pattern around.
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike socialmedia, a mobile app serves as a centralized communication channel for your members. Member app. More info/register.
Another advantage of an app: it’s a centralized communication channel to your members, unlike socialmedia platforms your association doesn’t own. Best of 2023: CaseStudies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. Member app. Member retention.
Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. CaseStudy. (9). Publications.
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