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Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. and intangible benefits of certification (e.g., Receive a fresh perspective on the value of certification.
The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. How can you motivate certification candidates and keep them on the credential path? 3 intrinsic drivers that motivate certification candidates.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. Event content repurposing. AI tools course.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Association AI. I haven’t heard about this kind of tool and maybe you haven’t either. Association media.
For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. That a conference doesn’t have to be cookie-cutter, there can be sessions that draw everyone in. What about their goal? We have to sort and segment our audiences in some way.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content.
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.
Conference/event evaluations. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Committee management.
Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.
Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Member surveys.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Can I get an amen?! Sponsorship redesign.
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Planning virtual conferences. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Virtual conferences. Not going virtual is not an option for association conferences , says MemberSuite. Learn how virtual events can be part of a meaningful data-driven content strategy.
In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. skills gap ” problem. Why Look to Associations?
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs.
Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – How to Get Started Planning Your Hybrid Conference. While it’s not yet clear what “hybrid” will mean for scientific conference planners in 2021, the future looks promising. Tue 2/2 at 11 a.m. Thu 2/4 at 11:30 a.m.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Learners can now access your content from anywhere, so begin to promote your content in new areas and to new audiences.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Membership.
Conferences. Julius Solaris shares what he loved about the Connect Marketplace event —ideas to consider for your association’s next conference. Chaviva Gordon-Bennett at Bizzabo explains why smaller conferences are making a bigger impact than large ones. Their contents could reshape how we understand the ancient world. |
Introvert-friendly conferences. Introverts everywhere want to hoist John Spencer up on their shoulders and thank him for the five suggestions he asks you to consider when planning your next conference—or, at least, I do. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Association AI. Call-to-action (CTA). More info/register. More info/register.
For example, package a certification program seat fee with an online learning kick off course, webinar discussions, and study aids. Or, redesign a two-day in-person certificate program as a multiple course online program paired with exercises, assessments, and web coaching.
Taking Your Face-to-Face Conference Virtual. You can decide you want to run the conference on the same schedule, or spread it o ut over an entire week or month, understanding people may be in a different situation now and that attending a virtual conference all day for multiple days in a row may no longer be an option.
Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.
WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Lee Gimpel of Better Meetings describes the promises by virtual conference hosts of attendee engagement as a “bait and switch.” by Adrian Segar, Conferences That Work, part 1 and part 2 ).
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. A webinar is a content stream, he says. Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact.
. – Professionals in Certification Networking Event. Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Future conference attendance. A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Hybrid conferences. Mike Murray, Content Marketing Institute ).
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Support Best Practice with eLearning Content Standards. Connect Learners for Collaboration.
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conference Organizers Summit (Day 1). What does that mean?
The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Why Emphasize Technology for Association Education Programs?
Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”
Hosting a physical conference is cost-prohibitive for many organizations with small budgets, making it an out-of-reach goal. With the technology available today, smaller organizations can reap the benefits of hosting their own conferences…virtually. Virtual conferences can offer: Member education. An excellent marketing tool.
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