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How to Motivate Certification Candidates

WBT Systems

The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. How can you motivate certification candidates and keep them on the credential path? 3 intrinsic drivers that motivate certification candidates.

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Why Do We Care About Generations?

Association Analytics

For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. With the right tools though, and with the right effort, you can understand that maybe that course IS what everyone wants. And, of course, the wisdom. What about their goal?

Course 192
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What Do Members Want?

Association Analytics

It’s why AMSes and of course our own analytics platform Acumen have some level of engagement scoring (some more refined or comprehensive than others). Conference prominence is fading Perhaps the most stark split is centered around meetings and trade shows. We want to know what people want from us, what they want to do next.

Sample 169
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Association Brain Food: 4.4.25

Reid All About it

Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. AI tools course. More info/register.

Revenue 258
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Association Brain Food: 4.18.25

Reid All About it

AI tools course. During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. The course meets Thursdays, 1-2pm ET starting May 22. 1 CAE credit.

Strategy 270
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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231
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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. Association AI. I haven’t heard about this kind of tool and maybe you haven’t either. Association media.