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Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively. For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. So why do we care? It can make sense to group people into age groups.
Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Loyalty Programs : 86% of millennials join loyalty programs. of millennials are more likely to shop from stores with loyalty programs compared to 33.3% Millennials care.
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.
First of all, to quote Sohini Baliga’s and my recent whitepaper, Steal Like a Fundraiser : Let’s say you get a new member who joins on the last day of early-bird registration for your annual conference and picks the “membership + member registration rate” package. Your conference is in Seattle, and he lives in Seattle.
Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. Conference planning. They pull out a few good ideas from survey comments too.
Millennials: You know them well, those 73 million professionals born between 1980 and 1996 who are now an integral part of the American workplace. It’s a myth that millennials feel entitled to a better title and more pay for simply doing their jobs. Sarah Sain, Naylor Association Solutions. Yet, they still get a bad rap.
One virtual conference pretty much looks like another—”talking heads on a screen, chat boxes on the side and maybe some Zoom breakout rooms.” Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Over the past few years the millennial audience has been a focal point for associations, but why? Modernize Learning and Certification Programs. Our response, “you may be asking the wrong question.”
But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. Offer blended learning environments.
But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. Offer blended learning environments.
But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. They offer webinars, blog posts, and maybe even conferences to your members. Host: Adrian Segar, founder, Conferences That Work. Presenters: Michael Ryan, TEDx Global Partnerships, TED Conferences. More info/register.
Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now. Virtual conference of the week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 5/19 from 9 a.m.
There has been much discussion lately about the value of digital badges for both association education and certification programs. Association education programs, whether providing conferences, online or offline training , blended programs, or a combination of approaches, are inherently social in nature. Request a Demo Today.
Selling conference recordings and courses can seem pretty obvious and straightforward, but what else? Offer online practice tests for certificate/certification examinations. Offer add-on pre- and post-conference workshops and courses. Anything you think we are missing? Comment below! Heck, you may listen to them daily!
Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. With the ever-rising cost of higher education, your association must embrace the new trend of outcomes-based education , such as training and certifications necessary for young graduates’ personal and professional goals.
MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent). Certifications: a pathway to engagement.
Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Leveraging the Millennial Generation in your Workplace. 1 CAE credit. Host: ACGI.
Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees.
Gen Z don’t answer the phone, boomers are retiring and exiting the professions, and millennials and Gen-X are too busy to take advantage of the traditional opportunities of association membership. A well-attended event that’s long been seen as a key piece of the annual conference, could actually be costing you money.
For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found.
Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. – Promoting Online Education & Certification.
The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.
7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Support, learn from each other, and build a stronger, more inclusive community. More info/register. Host: ASAE Tue 3/12 at 1 p.m. –
Benefits like training, certifications and credentials, fueling industry growth, advocacy, and help with career advancement are all up significantly from last year. Multi-day conferences are also a lower priority for members, with 54% of members reporting they attend.
According to a new poll, 22 percent of millennials say they have “no friends” at all. Maybe associations can help millennials in your industry make friends. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Dan Lautman, DelCor ). Edith Zimmerman, The Cut ).
Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Yeah, that’s what they said too. A new episode is posted every Monday by 1 p.m. Mon 12/16 at 3 p.m.
In this post, they describe the basics and the advantages Open Space has over the traditional conference session format. Why travel to a conference if most of the experience feels like an online meeting? Membership renewals. Why pay registration if the best parts happen outside the official agenda? Marketing to younger generations.
Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. with offices also in Alexandria, Va. hours away in Madison.
The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” CAE credit.
During a conference, attendees take notes, exchange business cards and make lists of great ideas to explore. Gen Z-ers and millennials have been called lazy and entitled. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Kathryn Heath and Brenda F. Host: PCMA.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Lauren Harley, assistant director of education and certification, MCI Group. As event organizers focus more attention on growing Millennial and Gen Z attendance, the pendulum might be swinging too far these days.
Mon 10/24 at 2 p.m.* – Developing Conference Radical Hospitality. Learn how to create a conference culture of radical hospitality that will increase participant engagement; how to discover your participants’ expectations of your event; and how to make an on-site first impression that extends radical hospitality before and after your event.
You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.
Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. (Caroline Forsey, HubSpot ). Stu Sjouwerman, KnowBe4 ). Nisha Chittal, Vox ). or subscribe for updates.
Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Quick hits.
MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. It’s not just Millennials. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 8 Ways to Get Gen Z and Millennials to Give.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. More info/register.
Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. The solution: “fewer, shorter, more interactive online meetings.” Gen Z careers. If you’re determined to market more effectively to younger generations, here’s some help.
Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. From Data to Decisions: Analytics for Associations You don’t need a data science degree or coding certificate to understand your data. Also worth your time What people really remember about your association.
There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. That’s not just a Millennial thing; that’s a societal thing. You couldn’t identify them based on age. They want to see value.
Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Washington DC. More info/register. Host: Personify.
Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Cohen, I’m going to only talk about career stages and ages. Usability testing.
One in three Millennials has a side gig, and by 2020, 50 percent of employees will be participating in the freelance economy. The Millennials are queuing up for those spots. Yes, some associations have certification programs. They are already offering publications, conferences and individualized training. Demographics.
There are a lot more millennials and Gen Z going to conferences now,” she said. But millennials and gen Zs are very digital generations—they might think it’s odd that there wasn’t a hybrid meeting option.” But she notes that the optimism also reflects the fact that younger generations are showing more interest in meetings.
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