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Association Brain Food: 11.8.24

Reid All About it

Adrian Segar highlights findings from Freeman’s Trends Report Q4 2024. He shares the report’s discoveries about the disconnects between what planners think attendees value and what attendees really value. Certification requirements. Can an association require membership for certification? Attendee value.

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Association Brain Food: 4.4.25

Reid All About it

Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.

Revenue 258
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Report: Associations Underestimate Interest in Training

Associations Now

Association professionals and members have different perspectives around the importance of technology, especially around training and AI, according to a new report. You went to the annual conference, and that’s where you got your education credits. association members and more than 200 association staffers.

Report 62
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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. to 5:25 p.m.

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Why Data SHOULD Drive Your Strategy

Association Analytics

But just because people arent writing angry emails or calling to congratulate you on a successful conference, doesnt mean they arent telling you something – that silent majority is present and powerful. Which way are enrollments that certification you offer trending? …But Don’t Forget To Listen!

Strategy 169
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Association Brain Food Weekly: 5.22.20

Reid All About it

The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. Virtual conference success stories. Just kidding.

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Membership Q&A: Don’t Leave Us!

Spark Consulting

First of all, to quote Sohini Baliga’s and my recent whitepaper, Steal Like a Fundraiser : Let’s say you get a new member who joins on the last day of early-bird registration for your annual conference and picks the “membership + member registration rate” package. Your conference is in Seattle, and he lives in Seattle.

Seattle 297