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Adrian Segar highlights findings from Freeman’s Trends Report Q4 2024. He shares the report’s discoveries about the disconnects between what planners think attendees value and what attendees really value. Certification requirements. Can an association require membership for certification? Attendee value.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.
Association professionals and members have different perspectives around the importance of technology, especially around training and AI, according to a new report. You went to the annual conference, and that’s where you got your education credits. association members and more than 200 association staffers.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. to 5:25 p.m.
But just because people arent writing angry emails or calling to congratulate you on a successful conference, doesnt mean they arent telling you something – that silent majority is present and powerful. Which way are enrollments that certification you offer trending? …But Don’t Forget To Listen!
The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. Virtual conference success stories. Just kidding.
First of all, to quote Sohini Baliga’s and my recent whitepaper, Steal Like a Fundraiser : Let’s say you get a new member who joins on the last day of early-bird registration for your annual conference and picks the “membership + member registration rate” package. Your conference is in Seattle, and he lives in Seattle.
Survey participants will receive the study’s final report. If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Planning virtual conferences. Virtual certified. Event planners did it. 1 CAE credit.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.
TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Conference planning. Membership trends. Gen Z and millennials. AI prompts.
WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Lee Gimpel of Better Meetings describes the promises by virtual conference hosts of attendee engagement as a “bait and switch.” Read the article (and report) to get the exhibitor perspective.
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.
By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance. Hybrid conferences. Educational coaches.
Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.
Conference/event evaluations. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Do you use all the data you collect?
s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Slightly up from last year’s report, this year 49 percent of associations reported a growth in membership.
The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. The Top 3 Ways Associations Recruit New Members. Local Events/Meetings.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! When reviewing and curating your content , look for trends and popular courses by examining your LMS reports.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Building & Growing User Conferences Join a fluff-free deep dive into creating impactful and memorable user conferences. Content marketing. Membership meetups.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Virtual conferences. Not going virtual is not an option for association conferences , says MemberSuite. Virtual Event Reporting: Everything You Need to Know. 1 CAE credit. More info/register.
Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now. Virtual conference of the week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 5/19 from 9 a.m.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Post-event attendee engagement.
Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. Professionals in Certification Networking Event. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification. Support Best Practice with eLearning Content Standards.
Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. They offer webinars, blog posts, and maybe even conferences to your members. Host: Adrian Segar, founder, Conferences That Work. Presenters: Michael Ryan, TEDx Global Partnerships, TED Conferences.
As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership. Email marketing.
One virtual conference pretty much looks like another—”talking heads on a screen, chat boxes on the side and maybe some Zoom breakout rooms.” The report also includes a sample virtual event prospectus to give you additional ideas. Dating app Happn uses geolocation tools to recreate chance encounters , reports Fiona Zublin at Ozy.
Conferences. Julius Solaris shares what he loved about the Connect Marketplace event —ideas to consider for your association’s next conference. Chaviva Gordon-Bennett at Bizzabo explains why smaller conferences are making a bigger impact than large ones. Decide how long you want to work on something. More info/register.
If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees. Conference insights from forward-thinking association event directors. SEO for education programs. Quick hits.
We discussed Education to Employment: Designing a System That Works , a McKinsey research report that brought together global data from students, higher education institutions, and employers to address issues related to workplace readiness.
Selling conference recordings and courses can seem pretty obvious and straightforward, but what else? Offer online practice tests for certificate/certification examinations. Offer add-on pre- and post-conference workshops and courses. Anything you think we are missing? Comment below! Heck, you may listen to them daily!
Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conference Organizers Summit (Day 1). What does that mean?
Maybe one sign of a looming implosion… your conference is stuck in the dark ages. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. All times are Eastern Standard Time unless otherwise noted.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The Art And Science Of Certification: Building Credible And Engaging Experiences Learn how to craft certifications that truly engage learners and deliver results. Association AI. Workplace challenges.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Mon 4/13 at 2 p.m.
Many employers report not finding such skills in recent college graduates because earning a degree doesn’t necessarily teach them. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Provide quality certification programs. Offer micro-credentialing and badging.
Many employers report not finding such skills in recent college graduates because earning a degree doesn’t necessarily teach them. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Provide quality certification programs. Offer micro-credentialing and badging.
WBT Systems spots some disappointing news about association e-learning programs in Association Learning + Technology , a recently released report from Tagoras. – The ABCs of ABCs: What Assessment-Based Certificates Are and How to Determine If They Should Be Part of Your Education Portfolio. 1 CAE credit. More info/register.
Annual conferences. Redesigning your annual conference is risky but you have to keep appealing to new audiences as they enter and make their way through the workplace. Kara Nacarato at Event Garde offers advice on balancing tradition and innovation when reinventing the annual conference experience. Membership.
s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Slightly up from last year’s report, this year 49 percent of associations reported a growth in membership.
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