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Networking and Expert Directory Access. Online networking , like connecting through an online community or looking up experts in a directory, is also a valuable benefit. Member directories help people find peers in their area and build relationships. Flexible Online Learning and Certifications.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Member surveys.
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.
It should be easy for website visitors to find the information theyre looking for, engage with your content, and take action. Use headings to organize your content, ensuring that different sections and subsections are marked with headers in sequentially descending order. (As Webinars and other recorded content.
To further advance member engagement, Jamie’s initiatives included: Enhancing capabilities : Jamie worked to add a Link-branded MemberCentric mobile app, an Expert Directory, a Renew Now widget, and a Career Center widget. Highlights. Introduced marketing automation , powered by Informz. Highlights.
The GrowthZone Website Content Management System (CMS) empowers chamber website administrators to manage their sites fully and intuitively. Member directories. Education subscriptions and certifications. FEATURES: Content management system (CMS). Certification. Complete transaction engine. Dashboards. Member login.
Regardless of the size or type of membership program that your organization offers, every association can greatly benefit from the implementation of a membership directory. In fact, thousands of organizations have already begun leveraging the power of directories to engage both members and the general public. Let’s get started.
Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. After a member renews, explain how they can update their profile information and/or their online membership directory listing.
Podcasts supply an affordable way to drive content and engage members, as well as generate non-dues revenue. Possible perks that could be available for an ongoing or one-time additional fee include: Educational events that offer industry certification or earned credit. Listing in an associate member directory.
Relevant resources, content, and events encourage members’ continued participation and engagement. Your association can also realize increased non-dues revenue by using an LMS to deliver and promote engaging content in a streamlined course catalog. As a result, they’ll be less motivated to renew their membership when it expires.
Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? Membership directory access. To encourage a healthy membership community, rely on the following features of your membership CRM : Member directory. Invitations to special events. Access to online resources.
Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,
She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. AI-generated SEO content is “polluting our culture for your own minor profit. To keep them at bay, find a new blue ocean.” More info/register.
Find out how printed directories and data management are related. Find out how to assess your organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives, and design an actionable strategic plan for creating and distributing member-driven video content. More info/register.
Event organisers can offer different ticket type access and alternate content for virtual and physical participants. Onsite and Offsite attendees and sponsors can filter the directory with custom filters defined by the event organiser to find the right people instantly. Custom certificates can then be auto generated as and when needed.
The GrowthZone Website Content Management System (CMS) empowers association website administrators to fully and intuitively manage their sites. Member directories. Education subscriptions and certifications. Website Certifications and training. FEATURES : Content management system. Complete transaction engine.
Online membership directory. Continuing education and certifications. Online membership directory. An online member directory is yet another chance for members to connect with each other. A directory boosts your organization’s reputation. A directory adds to your digital footprint. Mentorship program.
Online membership directory. Continuing education and certifications. Online membership directory. An online member directory is yet another chance for members to connect with each other. A directory boosts your organization’s reputation. A directory adds to your digital footprint. Mentorship program.
You’re likely promoting your content on your website and on social media to generate interest and increase your reach. But can your technology more effectively amplify ALL your content?? They simply require your association staff to stay apprised of content and tools that traditionally reside in other departments.
Central to the ease of running an event with Entegy, is a single set of live profiles and content powering all applications and functions. A new attendee has registered onsite? No problem! Instantly, you can print a badge, send emails, allow app access and engage with lead generation.
Multiple productivity modules included: Events, Contacts, and Member Management, Billing with credit card processing, a member center, Member Directory, and a Mobile Staff App. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards.
Create an intuitive navigation system When someone lands on your website, you have around seven seconds to capture their attention and provide content that meets their needs. This starts with the way you present your content and organize your page structure. An online portal allows members to: Explore a member directory.
A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.
Typically, these platforms include a member database and event management tools, and they can host educational resources, member-generated content, and message boards. Make it easy for members to track their current certifications and future accreditation goals through Protech’s membership portal.
Limit access to members for important, critical, or timely content and communicate these limitations to members. Members only content might include alerts, salary and industry surveys, standards, and notifications on regulations. Reward continuous membership tenure with loyalty points or recognition with a “member since” award.
All of these communications must be created and distributed by someone, and that “someone” is often a member of an association publishing/content creation team who feels overwhelmed by the amount of work they’re expected to do. Other outsourced communication functions include magazines, directories and social media. Student status.
Ensure your professional development content is relevant to ongoing industry practices. Associations with large content libraries can provide members with personalized recommendations about which courses they should take. Avoid this scenario by offering continued membership incentives, such as exclusive event invitations and content.
Members Only Content. In the last 5 years, I am finding myself changing my philosophy on hiding content behind a members only login on an association website. Is it really the members only web content that is leading folks to join and stay members? I would be curious to hear from any SEO guru's about hidden content.
If your association has slower seasons, prepare content that reflects on past achievements or builds excitement for future plans. Theres two ways to personalize: first, the contents themselves. and provide content they care about. Include members-only pages with access to content specifically designed for them.
They evolved to include features and functions like email, directories, event registration, content management and website upkeep. Organizations that use Credly help their members show off courses they’ve completed and certifications earned.
On-site Event Capture - Live stream your event content or provide on-demand delivery. This app integrates with Community Brands AMS systems so only members can view your association’s membership directory, publications and live updates. Create custom evaluations for multiple certificate types in an easy to use web portal.
Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications. It also: Adds member value.
SEO, blog content) create the highest quality source leads with a 14.6% These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. This can be through external backlinks, social media and business directory listings. Content plays a major role in on-page SEO. close rate.
If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. What is a WordPress membership plugin? Pricing Apprentice: $149/year Suite: $299/year 2.
An attractively designed website that is regularly updated with all of the most relevant content for your members is an excellent way to improve member engagement. The foundational step in the process of creating an excellent website is choosing the right content management system (CMS). Your existing members directory.
Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Certification pricing. They explained the reasoning behind their pricing in a post titled, Is Certification a Money Grab ? GA help from sponsors. Small-staff technology.
Users can explore the robust member directory to identify and connect with members for personal or professional networking opportunities. They can check the member directory for others who registered for the same event to strike up a conversation about what they learned or experienced. Easy online event registration and check-in.
The Scholar : They know knowledge is power and are constantly taking courses and gaining new certifications. Plus, you can make this content easily searchable for your members. When looking at the benefits of an LMS , a key thing associations love is the ability to create a space for members-only content. Their most loved tech?
Certificates, event tickets, and receipts can all be automated to maximize your member communications. A dedicated member portal gives online users access to guides, downloadable resources, videos, and other membership content that helps them to shape their own membership experience. Member directories. Explore the AppExchange.
Follow along from the top, or skip to the section that interests you most using the following table of contents: What is member engagement? For example, you can start customizing content to resonate with certain segments of your members. Engage your constituents online by providing a public member directory. Member database.
You should be able to access ready to go website templates, create private pages, and leverage drag-and-drop editing to easily adjust your members-only content to your needs. Virtual classes or courses are great for associations that offer certification opportunities and continuing education credits. Member directory.
Easy-to-use member directory. Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. Assessments and certifications. You can award certificates to members who complete the classes and tests. Top Features of this Tool.
Events allow association members to come together, whether it’s through an educational course to get a certification or with a conference to provide networking opportunities. Make their lives easier by having readily available pages with event listings and a member directory. Event Management. Data-driven decisions.
Engaging your associations members requires more than simply adding benefits or churning out a lot of educational content. If you invest in a comprehensive engagement management system (EMS), youll likely have access to these AMS functions in addition to content management and constituent relationship management tools.
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