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There are a multitude of blogs and articles outlining the benefits of taking free online courses for professional development to advance your career, but do these courses actually deliver the value and opportunity they profess to provide to adult learners? Lower fees for learners due to the lower costs of delivering education online.
The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. How can you motivate certification candidates and keep them on the credential path? 3 intrinsic drivers that motivate certification candidates.
ICE is a leading developer of standards for both certification and certificate programs and is both a provider of and a clearinghouse for information on trends in certification, test development and delivery, assessment-based certificate programs, and other information relevant to the credentialing community.
It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? . Setting up a dynamic , auto-populated community based on users who are engaged in a course is a great way to kick things off. Community Group . C ommunity participation (I.e.
For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. With the right tools though, and with the right effort, you can understand that maybe that course IS what everyone wants. And, of course, the wisdom. What about their goal?
There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. First, they promote and sell the course.
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Let’s dive in to find out.
It’s why AMSes and of course our own analytics platform Acumen have some level of engagement scoring (some more refined or comprehensive than others). Surveys are of course a nice way to check the temperature, but all they do is show what has happened in the past. We want to know what people want from us, what they want to do next.
It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.
Through that work, we’ve seen firsthand the various types of assessments that can be included in an eLearning course. What eLearning assessment best practices can strengthen your courses? Assessments are closely tied to learning objectives, or what you want members to have learned by the time they complete the course.
Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations CertificateCourse. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Location: Chicago IL.
Consider providing pricing discounts on continuing education courses or certification programs to boost enrollment and increase long-term engagement in your association. Learning courses or products. TIP: Try offering a discount to encourage your members to try a new learning course or certification program.
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Flexible Online Learning and Certifications. Or, depending on your mission, you could create an online course that helps educate members about important issues like health and wellness. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers.
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I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).
For example, at a recent event, one association executive told us that he is frustrated at how difficult it is to find the courses that are relevant to his specialty in his association’s current LMS. Consider the time you spend tracking, analysing, and reporting on your learner’s progress, achievements, or certifications. Talk to Us.
Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Exploit the Full Potential of your Course Catalog. Ensure your descriptions clearly outline how the learner will benefit from taking the course.
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Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Learn about the five most critical trends that will define professional certification in the coming year giving association leaders the strategic insights they need to stay ahead of the curve. Save $50 with promo code BRAINFOOD.
Know What Educational Content is Worth Creating Analyzing data can help associations identify dead-end courses – or courses members take that don’t result in a secondary action – versus courses that lead to a track of other courses or the purchase of a product or service.
Earn Your Nonprofit Writing Certificate Now, you can demonstrate your expertise on these keys through our new certificate program, beginning with Key 6: Writing Skills and Content Creation. In this 4-minute video, I walk you through the nonprofit writing certificate. Go here for the Writing Certificate Preview.
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Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.
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With the right LMS software, you can create courses for each of these learning types. That makes your courses more effective, helping members retain information they can use to improve their personal or professional lives. Course Creation Tools. Modern learning management software is an end-to-end eLearning solution.
Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.
If you don’t have these resources, check out: Coursera’s Learning to Teach Online course. Don’t wait for the end of the course to find out about adjustments you can make along the way. Score bonus points if you can get a course alumni to do this. Stories are a good opportunity to make your course timely too, our next topic. #5:
For example, members who buy a certain book also take a specific course related to the book which leads to them getting a certification. Look at Sales on a Granular Level: You see that online courses are a larger revenue generator. This can help you determine which courses to market more heavily and which to sunset.
Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. The course catalog in your LMS is the repository for all your education program content. Have you tried curating content for your education programs?
Yes, they will view the content you are putting out there if there are credits or certificates attached that they need in order to keep their certifications. Discussion Boards – allowing learners to interact with one another and discuss different events, courses, and presentations . At our company’s Launch!
Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certificationcourse. Choose your goal, assess the action needed, and tailor the content accordingly. New Audience Segments.
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Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. This feedback will guide you in developing relevant and engaging CLE courses.
For example, package a certification program seat fee with an online learning kick off course, webinar discussions, and study aids. Or, redesign a two-day in-person certificate program as a multiple course online program paired with exercises, assessments, and web coaching.
A learning pathway is a designated route through online classes, courses, and other educational programs that is designed to help someone achieve a learning goal, for example, prepare for a specific career or update skills. Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification.
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