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As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Read our blog for more pricing discount best practices your association should adopt today.
It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.
Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.
Is it getting a certification? We send a discount code vs. promoting what’s new at the next event. For those most likely to attend, you know you can skip the discount code and the expensive marketing pieces. Do a scan of the market to determine if this segment might be obtaining their content from another source.
Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts. Making your courses more visible to learners will catch their attention.
Include a coupon code for a discount on a first purchase or a percentage off a popular offering. Ask some of your most engaged learners to share which of your online education offerings they’re most looking forward to, or what certificate they just earned, on social media or in your online community. Provide incentives.
For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests. To encourage your prospect to join, make sure they know that members have full access to even more details on certification, as well as the certification program itself.
This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Especially if there is no continuing education or certification involved. We see these tactics often, in all aspects of life. Scavenger Hunts.
Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Will you allow learners to bundle classes for a discount?
Associations aren’t in the retail business, and a discount on a webinar recording doesn’t have quite the same sizzle as one for a big-screen TV. We started off with a smaller selection of our most popular training courses and our certification courses,” she says. “We Doing it right means being smart about data.
For example, package a certification program seat fee with an online learning kick off course, webinar discussions, and study aids. Or, redesign a two-day in-person certificate program as a multiple course online program paired with exercises, assessments, and web coaching.
For example, members who buy a certain book also take a specific course related to the book which leads to them getting a certification. You can identify which members in that segment haven’t purchased “B” yet and test offering them a discount to see if it increases sales. Is there a correlation with behavior?
The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Why Emphasize Technology for Association Education Programs?
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification. Support Best Practice with eLearning Content Standards.
CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.
CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.
We realize that we don’t know everything about our partner, our LMS, and the little quirks that we discounted at the start of our relationship become niggling doubts. Stage Three: Disillusionment. Unfortunately, every relationship hits a rough patch from time-to-time.
Don’t pitch your certification at him if he’s nearing retirement – or fresh out of his formal schooling and won’t qualify for five more years. That means you should know the person you’re pitching. Don’t pitch your career services at her if she’s just landed her dream job.
Courses can range from a live presentation with a subject matter expert to a virtual simulation or scenario-based learning experience, a comprehensive multi-module and multi-assessment course, or even a course that ends with the learner walking away with a coveted certification. Subject Matter Experts. Developers. Membership Pricing Model.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems.
Low student-to-professional conversion : Many associations struggle to transition discounted or student members to full membership. Less investment in associations : Private equity firms frequently provide internal training, certifications, and resources, diminishing the perceived need for association offerings.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.
Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Another pointed to their new Young Professionals discount on membership dues. Certifications: a pathway to engagement.
Offer online practice tests for certificate/certification examinations. Offer live webinars for free in order to create buzz and drive attendance, but charge a fee for the on-demand recording, any resources, bonus content, or in order to receive continuing education credit after the event concludes. Create product bundles.
Here are a few that I’ve seen work well: Certification programs: Broadly, there are two types of certification programs in the world—hardware certification and “people” certification. Associations are uniquely positioned to be credible providers of certifications.
From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.
Consider highlighting nurses who have reached 5-, 10-, or 15-year milestones at your organization or recently completed professional certifications. Give member discounts. Show your members you care by offering a sale throughout National Nurses Week and extending the discount throughout the entire month.
Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Offer certifications, accreditations, and other valuable resources. Offer certifications, accreditations, and other valuable resources.
Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees. Price these programs low enough for a ramen noodle budget or provide discounts to young members.
If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. There are many more thank you methods not listed here, including providing food for volunteers while they’re working, giving volunteers free registration for your annual conference, and membership discounts.
Whether your association is a trade association or professional society, don’t forget to remind members that a key part of any association’s mission is to provide education and/or certification programs. What you get by achieving your goals is not as important as what you become by achieving your goals.”
One advantage of having the LMS as host: If someone is enrolled in a certification program, they can see required or recommended courses on their dashboard , and can easily purchase a course from that screen. Discounts, bundling, and credits. Can you provide discounts? Every AMS and LMS has different selling capabilities.
” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts. We are always trying to be sold and have become numb to the constant advertisements and flashy headlines like “HALF OFF ENTIRE STORE!!!”
Coupons and discount codes. Most LMSs will have an area for descriptions within courses – take advantage of that and list all valuable aspects such as the number of credits earned, certificates or badges, special guest presentations that aren’t found anywhere else, etc.
Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? We suggest offering members a discount on registration, then showing non-members at checkout how much they could save on their ticket if they had the member discount. Invitations to special events.
Of course, there are a few buckets of “association membership value” you can generally expect members want, such as professional development, networking, or certification in the industry. Marketing General’s report provides a helpful analysis on successful strategies for association due discounts, so refer to the report for those strategies.
CAI launched the Community Management Training and Certification Program in September for 2020 college graduates. After completing the course, students are encouraged to earn the Certified Manager of Community Associations (CMCA) credential administered by the Community Association Managers International Certification Board (CAMICB).
If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. You can even go a step further and take certain sessions and turn them into courses for continuing education credits or certifications.
Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount).
Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Make it a party!
Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members. You can also use personalization data to present special offers and discounts to members who have reached certain levels of engagement with your organization. .
“How soon do you plan to pursue a professional certification?” It assumes that the respondent plans to pursue a professional certification at some point in their career, directing members to respond with a time frame. Instead, use questions like “Are you interested in professional certifications?” Secret #5) Be Brief.
Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Professionals in transition: dues are discounted for people who have been laid off or entering the profession from another career. . #3. Trial Memberships. The same principle works for memberships.
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