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As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Read our blog for more pricing discount best practices your association should adopt today.
Is it getting a certification? We send a discount code vs. promoting what’s new at the next event. For those most likely to attend, you know you can skip the discount code and the expensive marketing pieces. For example, in 2020, when everything was remote, did your attendance spike because people could attend virtually?
It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.
Flexible Online Learning and Certifications. For example, you could create an eCourse that teaches your members new software for their jobs. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. Build Benefits that Provide a Clear ROI.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts. For example, you’ve just put course A into your shopping cart.
Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.
For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests. To encourage your prospect to join, make sure they know that members have full access to even more details on certification, as well as the certification program itself.
A learning pathway is a designated route through online classes, courses, and other educational programs that is designed to help someone achieve a learning goal, for example, prepare for a specific career or update skills. Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification.
Courses can range from a live presentation with a subject matter expert to a virtual simulation or scenario-based learning experience, a comprehensive multi-module and multi-assessment course, or even a course that ends with the learner walking away with a coveted certification. Subject Matter Experts. Developers. Membership Pricing Model.
For example, package a certification program seat fee with an online learning kick off course, webinar discussions, and study aids. Or, redesign a two-day in-person certificate program as a multiple course online program paired with exercises, assessments, and web coaching. Consider these models to price your eLearning right.
One example: competency-based education. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. Maybe a certification can get you working while you pursue other educational avenues. Try it all.
One example: competency-based education. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs. Maybe a certification can get you working while you pursue other educational avenues. Try it all.
We realize that we don’t know everything about our partner, our LMS, and the little quirks that we discounted at the start of our relationship become niggling doubts. As familiarity grows, our interactions become a little more routine, and we wonder where the excitement and spontaneity has gone from our relationship.
The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Why Emphasize Technology for Association Education Programs?
Offer online practice tests for certificate/certification examinations. Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). These could be created using old or expired test questions from previous exams. Create product bundles. Job Board Postings.
From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.
Here are a few that I’ve seen work well: Certification programs: Broadly, there are two types of certification programs in the world—hardware certification and “people” certification. Associations are uniquely positioned to be credible providers of certifications.
If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Experienced volunteers may work with new recruits to help them learn the ropes, for example. These stories will be more powerful than a message written by association staff. Make Them Leaders. Make Them Leaders.
You could identify members of the Relatively Hesitant group by examining behavioral data from your website, emails, and other member activities, and eliminating those who behave like active online learners, for example: Who’s participated in learning programs—online or face-to-face (F2F)? Lack of time. Cost vs. value. Fear of falling behind.
An AMS catalog can work too, but only if it’s as robust in functionality, for example, in filtering or description capabilities. One advantage of having the LMS as host: If someone is enrolled in a certification program, they can see required or recommended courses on their dashboard , and can easily purchase a course from that screen.
Consider highlighting nurses who have reached 5-, 10-, or 15-year milestones at your organization or recently completed professional certifications. Give member discounts. Show your members you care by offering a sale throughout National Nurses Week and extending the discount throughout the entire month.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community manager survey.
Of course, there are a few buckets of “association membership value” you can generally expect members want, such as professional development, networking, or certification in the industry. Marketing General’s report provides a helpful analysis on successful strategies for association due discounts, so refer to the report for those strategies.
Whether your association is a trade association or professional society, don’t forget to remind members that a key part of any association’s mission is to provide education and/or certification programs. For example, if you only offer education through conferences, could you look at incorporating some technology?
It’s designed to help the learner achieve a goal, for example, prepare for a specific career. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.
For example, with Nimble AMS , you can use a point-and-click AI tool to create predictions about things like: Members’ likelihood to renew . Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members.
Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Offer certifications, accreditations, and other valuable resources. Offer certifications, accreditations, and other valuable resources.
Even “traditional” millionaires have jumped onto the online course bandwagon, for example, author Seth Godin’s AltMBA program and author Marie Forleo’s B-School. For example, your MVP could be a three-week mini-course instead of the usual ten-week course. Digital entrepreneurs are driven by purpose and profit.
Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). 1 CAE credit. More info/register. Host: UST Education Speaker: Lawrence M.
A member who works for a non-member company can talk about the benefits of membership with colleagues—an example of word-of-mouth marketing. . #2. Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Common Membership Tiers. Trial Memberships.
For example, they should be able to log in and: Manage their account . For example, you can do things like: Suggest items that might interest them based on their past activity (“Because you purchased X, you might also be interested in purchasing Y.”). Allow members to purchase and do multiple things at one time. Register for events
For example, “What was your favorite part of the event?” For example, if you ask “How often do you visit our website?” How soon do you plan to pursue a professional certification?” is an example of a leading question. Instead, use questions like “Are you interested in professional certifications?”
We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m. The best partner discounts are ones that are relevant to your organization.
For example: What are the key types of functionality you seek in a system? Are there any blackout periods that may affect selection or implementation, for example, your annual meeting or budget preparation? What authoring tools do you use, for example, Articulate, Captivate, Lectora, or others? Certificates. E-commerce.
For example, a reminder email’s subject line might read, “Renew your membership in three easy steps!” For example, as courts continue to embrace remote litigation after the COVID-19 pandemic, legal professionals must adapt accordingly. Takeaway: Simplify the renewal process and emphasize the ease of renewal in reminder messages.
For example: Position or professional specialty Career stage or aspiration Region, if local/state regulations are an issue Alumni of a specific course or certificate program Look at the geographic distribution of members to determine where you can plan local or regional meetups or conferences.
You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.
Offer discounted rates for retired professionals who can still contribute valuable knowledge. In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. For example, a project management association could offer an Agile certification.
Committed to Community: Why Belonging is the New Currency of Business Drawing from real-world examples, explore how building and nurturing external communities can lead to sustained growth and success for organizations. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CMP credit. . More info/register.
TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. Mobile apps. CAE credits. More info/register.
For example, Aptify membership management software by Community Brands lets you view, report on, and interact with data in real time. Identify and research the different segments of your target membership market – for example, students, early career, mid-career, executives, and professionals in transition. Evaluate your resources.
Whether it’s your empowering mission, a vibrant community of like-minded individuals, or industry-specific certifications and exclusive programs, be sure to broadcast the value of membership with your organization. For example, offer new members a special discount toward a future event, online learning, or webinar registration.
For example, after you host a fantastic event, you can give members a space to keep the conversation going! Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations.
They also suggest next steps, based on client and for-profit research, for delivering your membership promise, for example, infusing community and connection in everything you do. You’ll nod along as the report describes challenges (especially #2) we’ve put up with for way too long. Which vibe does your association give off?
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