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Why your association should adopt pricing discounts

Nimble AMS

As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Read our blog for more pricing discount best practices your association should adopt today.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Is it getting a certification? We send a discount code vs. promoting what’s new at the next event. For those most likely to attend, you know you can skip the discount code and the expensive marketing pieces. For example, in 2020, when everything was remote, did your attendance spike because people could attend virtually?

Revenue 318
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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.

Revenue 231
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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. For example, you could create an eCourse that teaches your members new software for their jobs. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. Build Benefits that Provide a Clear ROI.

Directory 249
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The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts. For example, you’ve just put course A into your shopping cart.

Revenue 240
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests. To encourage your prospect to join, make sure they know that members have full access to even more details on certification, as well as the certification program itself.