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In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. Association AI. More info/register.
The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Read the full case study for more details on their strategy and results.
While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Library downloads this week were almost equal to the downloads they saw in the whole first quarter.
It covers strategy, tactics, technology, AI and more in a post, not a download. At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community. Content strategy. Membership meetups.
Ensuring that Link is woven into the marketing calendar and strategy. In a recent effort, AAAE leveraged web tracking to identify members that showed interest in a Certification program based on website behavior. Download our free success kits below. We want to give a huge shout-out to all our clients and your amazing work.
Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. . every Monday.
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. Ready to learn more strategies to drive revenue to bar association?
Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Growing Non-Dues Revenue.
Strategies for driving non-dues revenue. You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. Invest in your training and certification programs. So, take time to review your training and certification programs. Start here.
Most certification academic standards have limited value – without the ability to apply learning. This report, recently published by Gallup (and available for free download), is written from a more corporate perspective, but some of it’s findings could be very relevant for associations. State of the American Workplace.
Provides more opportunities for social learning, collaboration, increased participation and informal strategies. For more detail on how Gamma Phi Beta achieved this, download the case study. The continuous learning approach promoted by blended learning is more effective at creating change and deep learning.
Of course, there are a few buckets of “association membership value” you can generally expect members want, such as professional development, networking, or certification in the industry. Marketing General’s report provides a helpful analysis on successful strategies for association due discounts, so refer to the report for those strategies.
Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Fri 7/30 at 4 p.m. More info/register.
From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Dynamic Strategy Sessions: Move beyond routine updates to dynamic strategy sessions. Pillar: Membership Growth and Engagement What to track?
The Community Brands 2022 Association Trends Research Study found that the top four reasons members join an association are networking prospects, job opportunities and career advancement, continuing education to earn certifications/credentials, and training courses. Boost member retention with a dedicated membership strategy.
We also share case studies of organizations doing excellent work preparing their audiences for the future of employment: HR Certification Institute. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. Maryland Association of CPAs.
Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. VIP meetups.
What strategies will you use for recruiting new members? Download here Let’s look at some proven tips for membership recruitment. How to create a membership recruitment strategy It’s helpful to start by thinking about your approach to creating a membership acquisition strategy. So, how do you increase membership?
Recruitment strategy: help millennials get jobs. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Millennials need jobs. Some don’t have a job. Tips for cover letters.
You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Certification Network Group of Chicago. Samantha Evans, CAE, Certification Manager, G3ict/IAAP. Virtual networking advice.
The course was designed to help Radiologic Technologists prepare for the Computed Tomography (CT) certification exam. The CT technologist excitedly told her that he had recently finished ASRT’s CT Basics course and completed his certification. They have often requested to download the content to use locally on their device.
With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? The importance of on-demand, online, and mobile learning options, and the value of certifications will be on the rise. You don’t have to!
A lead magnet is a free piece of content—a tip sheet, workbook, resource guide, or ebook—that your target audience downloads in exchange for their email address. When people provide their email address and download your lead magnet, they’ve given you permission, at least temporarily, to enter their inbox—quite a privilege.
Even if you have lurkers , they could be downloading resources and logging in like crazy – totally valuable from a potential advertiser’s perspective. Read more: 4 Steps to Create Your Omnichannel Engagement Strategy. Sometimes, all you need to do is revamp your subject lines. Beautiful and functional design. Promote, promote, promote.
The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. or subscribe for updates.
Use a tool like Google Analytics to monitor traffic to your action pages and improve your CTA strategy. Store these in a resource library and ensure theyre in easy-to-access formats, like downloadable PDFs. Details on certification and training programs offered. Organization on-page information logically. Job board.
The Interactive Advertising Bureau, meanwhile, is launching a certification campaign. So, rather than simply getting information about the number of downloads, they know when listeners get through certain portions of the episode, when they skip over the ads, and so on.
To p rioritize your members, you’ll need to implement a member-centric strategy. Completed certification courses? . Advanced certifications in your field? . How many members enrolled in professional development, continuing education, or certification compared to last year? . Download now.
To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Content is easily accessible and searchable in discussions and file libraries, with 10,474 total file downloads. “I About Ascend Learning.
So, what strategies guide your plan for recruiting these new members? How to create a membership recruitment strategy. Creating a fresh membership acquisition strategy gives you a way to move forward with intentionality. Here are some ideas to keep in mind when creating your membership recruitment strategy.
If you really want to stay in touch, be sure to download our apps so the Nonprofit Marketing Guide Community is with you on the go. Do you need to download templates, ideas, worksheets, and more on a specific topic? You’ll get notifications about the events and conversations you care most about.
This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. It’s not about simply posting a slide deck to a website for someone to download. Besides, when’s the last time you downloaded every single slide deck from ASAE’s annual meeting?
Once they give you data either directly (interest inventory) or indirectly (clicks, views, downloads), they expect you to know who they are and what they like. Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there.
I recently downloaded (for free) one of them, Advancing Business-Venture Innovation , because I’ve been enjoying the interviews and articles at Association Ventures Playbook by Barry Barresi, one of the authors of the research study. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: But when they find out how much customization costs , not just at implementation but every time they want to download an update, they realize configuration is the way to go. 9: Talk About Data.
Strategy development and facilitation are not the same thing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What does strategy even mean right now as the conditions in which we do business continue to shift? Shane Feldman, CEO, Innivee Strategies. Quick hits.
If not, it might be time to consider leveraging AI to improve your member marketing strategy. Membership marketing is a strategy used to acquire new members, increase member engagement, renew current members, or bring back members from the past. Download our free toolkit today. Download now What is member marketing?
A Proactive Data Strategy Helps You Stay in Touch With Members and Customers. You can only keep up with members and their expectations if you have a proactive data strategy. #1: When members complete an online transaction, such as a registration, download, or purchase, invite them to the member portal to update their profile.
Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Host: Association Women Technology Champions Speaker: Alice Locatelli, executive driver for digital strategy, Society of Actuaries Tue 2/14 at 12 p.m. – 1 CAE credit.
However, not all disruption needs to remain negative. Your association can learn from past challenges to adopt innovativ e strategies and better equip your staff and members for 2023. Individuals join organizations to complete certification/credentialing requirements and for professional development opportunities. Download now.
Are you looking for strategies to increase non-dues revenue? However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. Offer dynamic and diverse content On-demand content is any learning material that can be downloaded at any time. You’re not alone!
Your LMS should cater to the diverse needs of your audience, whether they are medical professionals seeking certification, current employees looking for skills development, or Gen Z learners continuing their education. Want to learn more strategies to conduct your LMS needs assessment? Download our LMS Buyer's Guide today!
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